Analysis Of B2B Ecommerce Best Practices

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B2B eCommerce Best Practices Guide -> Back-office Custom Features

Back-Office Custom Features Drive Versatile Business Goals
Back-office custom features allow companies to craft native user experiences for each customer, drive internal management efficiency, nurture sales leads and achieve other business goals. One of the key benchmarks for modern B2B websites is to enable omnichannel back-end integrations that deliver fully integrated collaborations with third-party resources and industry and company-specific stakeholders such as vendors, distributors, Web services providers, shipping carriers and others. Back-office customizations save customers and staff time and money by accessing back-office and front-end data, connecting with external
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That 's one of the key characteristics that distinguishes a robust platform from out-of-the-box software and B2C applications. These custom integrations can include sales tax formulas for multiple states and countries, shipping integrations with UPS and FedEx and custom features for verifying LTL carriers that ship large equipment and products. Custom integrations can also connect with financial companies like JD Edwards Implementations or HP Financials for B2B companies that have complex back-office accounting needs where intuitive management solutions could foster better efficiency and control of manufacturing processes, industry-specific best practices in accounting and asset-intensive multiple …show more content…
Many of these systems are open source, but it takes a team of skilled IT developers to integrate CRM software seamlessly with back-office systems. In B2B operations, CRM can be an invaluable tool for hooking into financial systems to track earnings and costs associated with a customer and providing details on leads and sales prospects to predict a prospect 's future needs and the appropriate sales strategy to use. B2B companies can install open source CRMs with just a few technical requirements, but what they make of the software depends on their IT teams ' skills in integrating and customizing their eCommerce platforms to provide company-specific tools for creating, curating and nurturing customer

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