The scene depicted in the Calvin Klein ad shows a well-groomed man with brushed back medium length brown hair. He …show more content…
This color of purple sets a low tone of color to draw attention to the bright model and the words of the name of perfume. In the ad a model is centered on the page wearing nothing but a purple silk sheet. This sheet is held up by her arms just above her breasts revealing just the top of them. In her hands she is holding a purple iris flower that compares to the models beauty. Her body is turned to the left showing the skin on her back so you can see the curve of her smooth back. Her face is light and pale with a small application of makeup. Her lips are pink with lipstick and she has bright blue eyes staring out at you. Her hair light brown and is flowing down her back with large curls tousled. Her head is tilted up slight to the right with a seductive look. Kilbourne speaks about when women in ads are half dressed, they symbolize sex or the willing to. The way she is looking with her hair and her sheet it makes it appear as if she has just gotten out of bed from having sex. On the bottom left corner of the ad is the words Euphoria Calvin Klein. These words are in bold write letters to draw your attention to the name of the product. Next to those words is a four inch bottle that is light in purple and labeled with the maker and name of the perfume. This bottle is glaring with a light to make it pop and shine. Kilbourne notes in her speech that bold words will help attract attention to a product which sells