I chose to do an advertisement from the Allstate Insurance Company. This humorous ad presents equal parts of pathos, ethos, and logos from Aristotle’s Theory of Persuasion. It contains a curious blend of emotion, ranging from excitement to fear, all while keeping the viewer entertained. The company is one of the nation’s leading insurers, in addition to donating over $34 million to local communities. With its specific advertising style, the ad makes a good point: when the viewer is faced with making the decision of choosing an insurance company, the logical choice is Allstate.
This advertisement appeals greatly to the pathos element. Although it is short, it conveys many emotions in only one minute. The beginning segment of the ad is cute, funny, and lighthearted. It depicts a happy family outing at a Christmas tree farm. The setting triggers …show more content…
The company offers automobile insurance, as well as life, boat, business, motorcycle, and homeowners insurance. It is not only a well-respected company, but one of the most popular as well. Allstate Insurance has grown to be one of the nation’s leading insurers, specifically in urban areas. Since it was founded in the 1930s, Allstate has made significant changes to the insurance industry. It was the first company to create a rate classification system that made sense, and it transformed the way automobile claims were dealt with by opening the first drive-in claim office. The company even played a key role in helping convince the government to make the use of seatbelts mandatory. In addition to all this, Allstate has its very own foundation. Established in 2005, the Allstate Foundation has claimed two main causes: promoting safe driving of the teenage community and financially helping victims of domestic abuse. It has invested $400 million nation-wide to fund these worthwhile causes. Due to the company’s impressive accomplishments, its credibility is well
This advertisement appeals greatly to the pathos element. Although it is short, it conveys many emotions in only one minute. The beginning segment of the ad is cute, funny, and lighthearted. It depicts a happy family outing at a Christmas tree farm. The setting triggers …show more content…
The company offers automobile insurance, as well as life, boat, business, motorcycle, and homeowners insurance. It is not only a well-respected company, but one of the most popular as well. Allstate Insurance has grown to be one of the nation’s leading insurers, specifically in urban areas. Since it was founded in the 1930s, Allstate has made significant changes to the insurance industry. It was the first company to create a rate classification system that made sense, and it transformed the way automobile claims were dealt with by opening the first drive-in claim office. The company even played a key role in helping convince the government to make the use of seatbelts mandatory. In addition to all this, Allstate has its very own foundation. Established in 2005, the Allstate Foundation has claimed two main causes: promoting safe driving of the teenage community and financially helping victims of domestic abuse. It has invested $400 million nation-wide to fund these worthwhile causes. Due to the company’s impressive accomplishments, its credibility is well