Advertising, Public Relations, And Personal Selling Effort Essay

832 Words Oct 21st, 2016 4 Pages
Shopping around the holidays in the United States is a unique experience. Companies offer all sorts of “perks” to encourage shoppers to buy their products including limited time sales, coupons, and rebates programs just to name a few. These are just some of the examples of promotional tools that companies use when they need customers to make purchases quickly (Tanner & Raymond, 2010, pg. 247). Other sale tools include contests, loyalty programs, point-of-purchase displays, premiums and free samples. These tools help companies to gain recognition of their products and promote interest, especially when they have a new offering. These tools are typically only temporary and used to supplement a company’s “advertising, public relations, and personal selling effort” (Tanner & Raymond, 2010, pg. 243). In the United States, three fairly common sale promotion tactics include coupons, point-of-purchase sales and loyalty programs. Though these tools are executed with relative success in the United States because of our infrastructure, this case does not hold for all countries.

Each Sunday morning in the newspaper there are what seem to be endless piles of coupons prompting sales for difference businesses that can be used in the upcoming week. These coupons are either from a retailer or manufacturer and “provide an immediate reduction off an item” (Tanner & Raymond, 2010, pg. 244). Many people also take advantage of online coupons because they are easier to sort through and can be…

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