Like other businesses and organizations, Cypress College will offer promotion items in order to be memorable in front of thousands of audiences in the Rose Parade. There will be students who wear Cypress College T-shirts, follow the float, and hand out fliers to the audience. These fliers not only well designed, short, and easily stored in wallets or pockets, but also include enough necessary information about the school. Besides that, the audience will also receive colorful stickers, pencils, and rubber bracelets which are printed “Cypress College”. These items will help people to easily remember the school name and be interested in enrolling in school in the future. It is obvious that handing out promotional items is a cost-effective way
