The pressure comes as consumer tastes are changing. Instead of wandering through stores and making impulse purchases, shoppers use their mobile phones and computers to research prices and cherry-pick promotions, sticking to shopping lists rather than splurging on unneeded items. Even discount retailers are finding it harder to boost sales by lowering prices as many low-income consumers struggle to afford the basics regardless of the price. This is an on-going problem and it has currently affected majority of retail stores.
To combat with this problem, technologists have introduced Beacon BLE (still in testing phase) which utilizes customers GPS location to send them loyalty rewards, coupons, discounts, deals, price match and many more offers to attract …show more content…
DE-: Depending on Project Chair to get the approval on deliverables.
Constraints:
CO-1: Late feedback can affect the schedule of the project.
CO-2: The change in schedule may result in change in cost. .
1.4. References
6.1. The Evolution of Location-Based Marketing. (2014, June 12). Retrieved September 14, 2015.
6.2. Maximizing Customer Engagement with Location Technology. (2015 July 24).-Gartner
6.3. Beacon v. IOS 8. (2014). Chain Store Age, 90(5), 1. Retrieved from http://search.proquest.com.ezproxy.lib.uh.edu/docview/1609375216?accountid=7107
6.4. 3BL blogs: Beacon retail technology set to enhance customer experience (2014). . Chatham: Newstex. Retreived from: http://search.proquest.com.ezproxy.lib.uh.edu/docview/1642346974?accountid=7107 1.5. Definitions and Acronyms
Beacon Transmitters that use Bluetooth Low Energy 4.0 to broadcast signal that can be heard by compatible or smart devices.
BLE Bluetooth Low Energy
Mom & Pop stores Small retail stores
Specialty Stores Retail businesses that focus on specific product categories
SPSS Statistical Product and Services Solution.
SAS Statistical Analysis System.
PM Project
To combat with this problem, technologists have introduced Beacon BLE (still in testing phase) which utilizes customers GPS location to send them loyalty rewards, coupons, discounts, deals, price match and many more offers to attract …show more content…
DE-: Depending on Project Chair to get the approval on deliverables.
Constraints:
CO-1: Late feedback can affect the schedule of the project.
CO-2: The change in schedule may result in change in cost. .
1.4. References
6.1. The Evolution of Location-Based Marketing. (2014, June 12). Retrieved September 14, 2015.
6.2. Maximizing Customer Engagement with Location Technology. (2015 July 24).-Gartner
6.3. Beacon v. IOS 8. (2014). Chain Store Age, 90(5), 1. Retrieved from http://search.proquest.com.ezproxy.lib.uh.edu/docview/1609375216?accountid=7107
6.4. 3BL blogs: Beacon retail technology set to enhance customer experience (2014). . Chatham: Newstex. Retreived from: http://search.proquest.com.ezproxy.lib.uh.edu/docview/1642346974?accountid=7107 1.5. Definitions and Acronyms
Beacon Transmitters that use Bluetooth Low Energy 4.0 to broadcast signal that can be heard by compatible or smart devices.
BLE Bluetooth Low Energy
Mom & Pop stores Small retail stores
Specialty Stores Retail businesses that focus on specific product categories
SPSS Statistical Product and Services Solution.
SAS Statistical Analysis System.
PM Project