Advertising And Its Impact On The Media Essay

792 Words Apr 26th, 2015 4 Pages
In contemporary society, advertising is everywhere. From radio commercials to highway billboards, from television infomercials to targeted Google search results, the average person’s senses are being constantly bombarded with branded imagery. Jowett and O’Donnell define advertising as, “a series of appeals, symbols, and statements deliberately designed to influence the receiver… toward the point of view desired by the communicator” (162). These images and appeals have one specific purpose: to evoke a certain behavior in the receiver that will benefit the originator of the message. In the case of most advertising, the originator is a company hoping to push an audience to consumerist behaviors. Whether or not these behaviors are as beneficial to the consumer as the advertiser is irrelevant. Advertising has become arguably the largest source of propaganda in today’s world. Simply put, propaganda is “the deliberate, systematic attempt to shape… manipulate… and direct behavior to achieve a response that furthers the desired intent of the propagandist” (7). The public relations industry has grown exponentially, and commercialism is so pervasive as to become a marker of industrialized society. According to author Alex Carey, “commercial advertising and public relations are the forms of propaganda activity common to a democracy” (6). Today’s advertising culture fits with all aspects of this propaganda definition. Marketing techniques are indeed deliberate, with advertisers…

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