Camel Advertisement Analysis

As a company, having the ability to advertise your product or service in the areas you choose, as well as to the audience of your choice, can be the most effective and profitable action a company can make. An advertisement is defined in the Oxford Dictionary as a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Last year, over 187 billion dollars was spent solely on advertisements around the world (Lunden, Ingrid). Advertisements are everywhere around us, from billboards on highways, to posters in bathrooms. Different companies have different tactics and strategies on how to lure in buyers and consumers to purchase their product. Strategically placing advertisements, as well as the …show more content…
Secondly because my advertisement was illustrated and displayed in 1948. The ban on all advertising of cigarettes has been set in place since January 1971 (Ridder, Kight). My advertisement is advertising the very popular brand, Camel cigarettes. Camel uses a very popular icon and time of the year to exhibit their product. Santa Claus is joyfully presenting the viewer with a neatly wrapped box of Camel cigarettes. The advertisement has a very cheerful and carefree nature, as Santa is seen with a huge smile, a cigarette box in one hand, and the other arm up in the air. Camel does a very exceptional job at displaying all the major information on advertisement as if the advertisement was a “Z”. In the top right corner, Santa’s face is seen with an energetic smile, also in the top right corner the advertisement says “Merry Christmas for every smoker”. Camel is trying to portray that by purchasing a box of Camel cigarettes, every smoker can have a Merry Christmas. As the eye drags diagonally across the advertisement, the beautifully wrapped box of Camel cigarettes is seen in Santa’s hand reaching out and presenting the box to the viewer. Finally, at the bottom of the advertisement lies in huge bold red letters Camel …show more content…
The purpose of this advertisement was to broadcast their product in a way that related to what was on everyone’s mind, and to display a little holiday spirt. Camel approaches the viewer with some emotion by using Santa Claus as the presenter of their product. Having an advertisement that relates to what is currently taking place in the world or in a specific area is more appealing to the viewer, as well as help the company make a profit. By saying “Merry Christmas for every smoker”, Camel is targeting committed smokers, instead of trying to persuade non-smokers to try out their product. With the box of cigarettes being wrapped like a gift, Camel is implying that the result of giving a box of cigarettes to someone is having a merry Christmas. The point Camel is trying to get across to the viewer is, with the possession of Camel cigarettes, one will have a merry