Advantages And Disadvantages Of Ubisoft

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The business I have chosen to examine is Ubisoft. Ubisoft is a French video game company which established in 1985, and now becomes one of the biggest video games company around the world. Like some of the other companies, at the first stage, Ubisoft did not have a lot of good games, until, in 2007, they published Assassin’s Creed. This game also started a new age in the game industry, until September 2016, they sold more than one hundred million copies of this game series, and make this game become one of the most successful game series. Beside Assassin’s Creed, they also created some wonderful games, such as Rainbow 6 series and Far Cry series. But every company has their own advantages or disadvantages, so do Ubisoft.

The biggest advantage
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First, the plot and the game experience. For example, Assassin’s Creed used to have a very large world setting, but players need to waste a lot of time on tracking feathers or finding some tattoos to find the story out. This is quite boring, especially when all the mini-games are quite similar. Second, they have a terrible server. Some players may have the same experience, when they click on Uplay (a soft that made by Ubisoft, players need to open it to access the games), it usually uses more than ten minutes to connect to the server, sometimes it needs more time, so it is easy to imagine what will happen when the players choose to play a multiplayer game. Then, the next big problem in the games is the bug. Ubisoft’s games are famous for the bugs, like in the Black Flag, all the ship has some chance to fly in the sky, or sometimes, the character will stick into the wall or air, and searching for the bugs in the game becomes a new “game” to the players. The last disadvantage is their games usually require a high computer configuration. Like I mentioned before, it is reasonable; but when it compares with EA’s games, it becomes a huge disadvantage. Take the example of Assassin’s Creed: Unity and FIFA 15, even they came out in the same year (2014), but the requirement of Assassin’s Creed is the double of FIFA. Plus, with the disadvantage of the other, people would not like to buy more EA’s

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