Aditya Retail Case Study

1327 Words 6 Pages
) MARKETING MIX OF MORE RETAIL
A) PRODUCT MIX
Aditya Birla Retail Ltd expanded its presence across the country under the brand ― "more." with two formats ― Supermarket and Hypermarket. Aditya Birla Retail Limited provides customers products under its own labels. The company has also been offering Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. The other brands include Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex. As per a report in Economic Times, Aditya Birla Retail Ltd ( ABRL) with its 500 + 'More' branded supermarkets and 14 hypermarkets reported sales of Rs 1,966 crore and a net loss of Rs 650 crore in the year ended March 2012.

i) Supermarket
More retail is conveniently
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Key functions are headed by professionals with vast retail experience in India and globally.
Quality and value through own labels
Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and followed. All manufacturing partners are the best in their class.
F) PROCESS MIX More retail outlets are following the unique distribution system for its availability of goods. Based on the demand estimation and seasonal impacts, the retail outlets will order the goods which are done through the application of SAP application programming. Based on the SAP, the transaction management system will quickly function and enable the details of needed purchase for retail outlets by the purchase managers. The proper display of the place through internet and store locators will also help the suppliers and the customers to easily reach the retail outlets. The ordered goods will be transported through a specially designed container with AC facility and the truck will reach to the retail store daily once in the early morning or depending on the requirement at late evening periods. The customers will be provided the basket and cart to carry and spend more time during purchasing decision. The customers will pay the requisite amount in order to get the ownership of the product. The process of More retail outlets is presented in the following

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