Essay on Ad Analysis

907 Words May 11th, 2015 4 Pages
Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering …show more content…
A football field is a well- known setting for high school kids. By the Tampax ad using a football field for the setting, it is designed to draw in the teenage consumer. The field gives the sense of being outside in the open fresh air. They are not limited on space as there is a wide, open range. The large area that the cheerleaders have to move, make the buyer feel unrestricted with the freedom to roam about. When females are on their periods we tend to shy away from wearing white due to the fear of showing leaks. The color white gives the perception of cleanliness and freshness. With the cheerleaders dressed in white skirts, the ad gives a sense of security to wear white without showing any evidence. With cheerleaders being as active as they are, they must have an absorbent tampon. In order to perform their stunts and not be concerned of leaking onto a white uniform. I think this further provides buyers with the confidence that you don’t have to let your period control your attire or your activity of choice. You will be protected through both. With the context used in this ad, it draws in the teenage girl as a consumer and encouraging her to buy the Tampax Pearl tampons. The audience is intended to be girls who have hit puberty and have their periods. The Tampax Pearl ad did a great job of making the ad eye catching. The girls in the ad appear happy. Football

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