Key Mission Statement
A purpose to provide a wide range of high quality branded sports products with different customer value propositions across online and lifestyle fascias.
Overview
Athleisure trend for fashion inspired activewear is continuously growing; forecasts show that activewear sales are expected to rise to 30% by 2020, (MorganStanley, 2017). Growth prospects are stronger: this is driven by demand for trendy activewear be it sports inspired apparel worn for sports or casual and leisure activities. This brings opportunities that are attributable to focus on healthy lifestyles and emergence of indigenous sports aided with technology driven clothing and products, integrating comfort and performance.
Our goal is to differentiate Performance Ltd. from other retailers within the sports industry. Consumers shall continue to shop online and use facilities at comfort. We have policies that is our priority to monitor and minimise the …show more content…
Whilst our target has been mainly for gym users, fitness and cyclists, we see an opportunity to expand and integrate a younger audience to our business and inspire them to lead a healthy lifestyle from an early age. The plan is to partner with sporting events and venues, which enables us to improve our own product lines; thus, bringing our passion for sport to life.
Moreover, our focus has consistently been to grow, to further build our reach and presence in existing and new markets. In 2016 we extended our customer proposition to include fitness; our division now comprises a gym which offers customers unbeatable value in gym memberships and products. We are always seeking to improve customer experience, whether it is face to face or online. We envision to entice and retain our customers for many years to come. This further enable us to offer our customers a broadest range of premium brands in an inspiring
A purpose to provide a wide range of high quality branded sports products with different customer value propositions across online and lifestyle fascias.
Overview
Athleisure trend for fashion inspired activewear is continuously growing; forecasts show that activewear sales are expected to rise to 30% by 2020, (MorganStanley, 2017). Growth prospects are stronger: this is driven by demand for trendy activewear be it sports inspired apparel worn for sports or casual and leisure activities. This brings opportunities that are attributable to focus on healthy lifestyles and emergence of indigenous sports aided with technology driven clothing and products, integrating comfort and performance.
Our goal is to differentiate Performance Ltd. from other retailers within the sports industry. Consumers shall continue to shop online and use facilities at comfort. We have policies that is our priority to monitor and minimise the …show more content…
Whilst our target has been mainly for gym users, fitness and cyclists, we see an opportunity to expand and integrate a younger audience to our business and inspire them to lead a healthy lifestyle from an early age. The plan is to partner with sporting events and venues, which enables us to improve our own product lines; thus, bringing our passion for sport to life.
Moreover, our focus has consistently been to grow, to further build our reach and presence in existing and new markets. In 2016 we extended our customer proposition to include fitness; our division now comprises a gym which offers customers unbeatable value in gym memberships and products. We are always seeking to improve customer experience, whether it is face to face or online. We envision to entice and retain our customers for many years to come. This further enable us to offer our customers a broadest range of premium brands in an inspiring