Brand Awareness And Advertising Campaigns Of Columbia Sportswear

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Columbia Sportswear
Born in Portland, Oregon in 1938 as a hat maker, Columbia Sportswear has been outfitting adventures for generations. Led by the mother-and-son of Gert and Tim Boyle, Columbia remains a family-run business, but one with a global reach as products are sold in approximately 100 countries. For many years, Gert Boyle was portrayed in the company’s advertising as “One Tough Mother,” defining the company for many people. In fact, “the current ‘tested tough’ campaign borrows from the original and builds on the idea for today’s outdoor adventures by connecting the brands built-in toughness to the conditions where Columbia Sportswear products are developed and tested” (experticity).
Brand Awareness & Ad Campaigns
Columbia Sportswear
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The company has done so by offering a variety of technologies that cater to every adventurers’ needs. For instance, if an individual is going for a hike on a rainy afternoon Columbia offers a technology known as OutDry Extreme. This technology features a durable, breathable membrane that will keep the individual warm and dry in the great outdoors.
In addition, Columbia offers an Omni-Heat Thermal Reflective technology in which uses one’s own body heat to help keep them warm if for example they are snowboarding up in the mountains. Staying dry from head to toe is every adventurers’ wish, and with an innovative focus Columbia recognized this wish by implementing their advanced technology among footwear and gloves. Whether Columbia’s technology is keeping the consumer dry, warm, cool, or protected their products are tested tough and positively impact one’s desire to happily explore the great outdoors.

The North
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The most crucial step in this process involves testing both in their laboratories and with partnered athletes on expeditions around the world. With a team of experienced designers and fabric technician’s, revolutionary raw materials are made into gear that maximizes an athlete’s ability to survive and succeed in the most severe weather conditions. Additionally, North Face partners with the world’s most innovative leading materials engineers to create the technically advanced fabrics needed to develop clothing and equipment that meet high standards. The final and most critical step in North Face’s innovative approach is sending their completed apparel and equipment on extended athlete expeditions to learn how their products perform under the true test of the great outdoors. Once feedback has been received, The North Face technicians make all necessary adjustments and await the stamp of approval from their world-class

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