In Always Commercial Analysis

“A girl’s confidence plummets during puberty.” In Always’ ad campaign the main focus is on the comment “like a girl.” People have heard this comment and immediately think of it as an insult. Always’ commercial uses emotional appeals to empower girls, make “like a girl” a positive statement, and show how great it is to be a girl. The commercial is also easy for young women and girls to relate to. The commercial begins with a teenage girl auditioning for a role and the message “What does it mean to be a girl?” on the screen. The director asks the girl to run like a girl. The teenager starts to jog in place and flap her arms around. The same thing is asked to more teenage girls, a man, and a young boy. All of them are then asked to throw and fight like a girl. The teenage girls, young boy, and man mine throwing a ball not so far, and scratching. Then the director asks young girls, 10 years or younger, to do the same thing. The young girls begin to run as fast as they can across the stage or in place. They also throw imaginary balls as far as they can, and throw some punches as hard as they can. The message “When did something ‘like …show more content…
Feminism is a huge deal in this point of time. This commercial was aired at a great time. This empowering ad appeals to the current event of feminism. Airing this commercial at this time was a genius move made by Always. They are standing up for women’s equality. Because of this more women will want to buy Always’ products because they know Always is on their side. The main thing that this commercial focuses on is the stereotype that “boys are better than girls.” In today’s society women are thought of inferior to men. Men are supposed to be better than women at sports, and in the workplace. The commercial shows girls that can do things just as good as a boy. The commercial sends the message that girls have all of these talents and potential that aren’t fully used because of our social