Easy Bake Oven Advertisement Analysis

The Easy Bake Ultimate Oven 2015 commercial is targeting young girls as their main audience. The commercial is only fifteen seconds long, and it starts with five adolescents white girls dressed in all pink pointing at a miniature toy that looks like a purple oven. The commercial has the five girls smiling and dancing to a song the entire time while they’re using the Easy Bake Oven to cook snacks for themselves and their friends. The purple oven could be considered to have feminine design since it had squiggles and a flowery circle on the corner, and even the giant spoon that comes along with it was a light purple color. The advertisement contributes to the cultural construction of gender since it’s targeting girls at a young age, and it’s …show more content…
As Guest states, “Another familiar story that lies at the heart of U.S. gender ideologies is the tale of Man the Hunter, Women the Gatherer” (Guest. p.194). The tale of Man The Hunter, Women the Gatherer is the idea where the women is supposed to be gatherers, that nurtured, passive, and home orientated. While the men are supposed to be the hunters that go out, and are more aggressive. The Ease Bake Oven advertisements encourages promotes that tale as it encourages girls to stay at home and bake. This can end up leading gender stratification as girls are encouraged to learn how to cook and clean at early age, while boys aren’t and thus it promotes the old fashioned idea that a girls role in a family is to stay at home and cook and clean. While a boy’s job is not to cook or clean and instead promotes the idea that he should be outside working. This can end up encouraging only boy to take more chances and thus lead them to have more access to opportunities and thus leading to unequal distribution of power between the two genders. The Man the Hunter, Women the Gatherer tale is used to encourage these gender stereotypes based on the past, but, “Man the Hunter, Women the Gatherer - appears to be a modern day cultural myth about gender” (Guest. p.196). So this shows that we’re promoting these ideas on false beliefs, and it leads to men having more power in