Vodafone Case Analysis

Vodafone group transformation goal is to become a comprehensive information service provider; product innovation should be the transformation of the main support. Vodafone shall formulate clear, clear product innovation strategy, and the overall strategy of the enterprise and consistent, and through the process of guarantee the product innovative plan to fit the company 's strategic development plan, so that the product innovation strategy can effectively support the enterprise strategy implementation.

Combined with the process and experience of the evolution of the New Zealand communication market, it can be seen that in the future of New Zealand 's communications market, Vodafone on the product should have some characteristics as follows: …show more content…
Take the customer as the centre, through information technology to enhance the level of service, service innovation management mechanism, efforts to improve the customer value, and strive to create a comprehensive information service provider is strategic goal. In the process of achieving this goal, to play a telecom enterprise normalizations force by focusing on our customers. Constantly improve the social value of the …show more content…
To play traditional business, many clients and service channels wide to co-ordinate arrangements the development of traditional business and business transformation, the ongoing transformation of the infiltration of the business and development, expanding transformation scale of business, customer consumption habits change, to achieve the goal of comprehensive information service. In order to increase the transformation of business development, relying on the fixed telephone, broadband, network customer base, vigorously develop the value-added services and integrated information service content, promote the coordinated development of the traditional business and business