Rogers Communications Executive Summary

Rogers Communications wireless telecommunications revenue are divided into 4 different segments (network, equipment, prepaid and postpaid) (1). The overall revenue for wireless telecommunications at RCI for 2014 is $7.305 billion which is 56.3% of RCI’s overall revenue. The prepaid segment generated $317 million of revenue in 2012 which makes up 2.5% of RCI’s overall revenue (GTF). The postpaid segment of wireless generated $6.402 billion in 2012 which makes up 50.8% of RCI’s overall revenue (GTF). Equipment sales generated $561 million in revenue in 2012, making up 4.4% of RCI’s overall revenue for the year (GTF).
In 2013 network revenue replaces postpaid and prepaid revenue and generates $6.748 billion in revenue which makes up 52.6% of RCI’s revenue for the year (GTF). Equipment sales for 2013 generated $522 million in revenue, making up only 4.1% of RCI’s overall revenue (GTF). …show more content…
Equipment sales for 2014 slightly rise to $562 million in revenue, which represents 4.3% of RCI’s overall revenue for the year (GTF).
Increasing revenues in the wireless telecommunications industry of RCI has shown the company’s continuous ability to increase their market share each year to a point where the oligopoly gets smaller to a point where RCI almost owns a monopoly in the industry. The equipment sales, and network revenue segments of this industry are both witnessing increases in revenue dollars, portraying the company’s ability to avoid sacrificing one segments revenues for the