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69 Cards in this Set

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Actual Motion

moving sculpture that relies on wind and water for movement (nature)

Implied Motion

still sculpture that represents motion

Ex. Thomas Eakins used movable plates to create sense of motion in high speed

High-Speed motion

Harold Edgarton (1st to take colored high speed photos) --> stroboscopic photography/ strobe light

Edgartown's Milk Splash

High-speed photo of a milk drop

Manipulated Time

creates the appearance of motion

--> still pictures shown at a rate of 24 frames per second to create illusion of motion


A component of light that affects our thoughts, moods, actions, and our health

Important facts about color

-color is the affect on our eyes of lightwaves of differing wavelengths or frequencies


-White light is composed of all colors of the spectrum


Another word for color

7 hues

red, orange, yellow, green, blue, indigo, and violet

Color wheel/spectrum includes

violet, blue-violet, blue, blue-green, green, green-yellow, yellow, yellow-orange, orange, orange-red, red, red-violet


Primary colors when working with light (Red, Green, Blue)


subtractive primary colors(Cyan, Magenta, Yellow, Key (black))

Analogous colors

NEXT TO EACH OTHER (similar) on color wheel

Complimentary colors

OPPOSITE of each other (not similar) on color wheel

Value (key)

Relationship of blacks to whites and grays (lightness to darkness)

*the lighter the colors = the higher the value


Degree of purity of a hue (also called saturation or chroma)

Warm colors (red, orange, yellows)

EXPAND & ADVANCE (imply sun, heat, warmth)

Cold colors (blues and greens)

CONTRACT & RECEDE (imply shade/lack of warmth)


helps to say things without giving a script

Flat lighting

differences between light and shadow are minimized

Chiaroscuro Lighting

differences between light and shadow are emphasized

Lincoln Memorial and Lighting

bright light = fearful ... dark light = confident

Symmetrical balance

balancing of all like forms, mass and colors on opposing sides of vertical axis of a work of art

Asymmetrical balance

accompanied by carefully placing unlike terms, creating a psychological balance around a felt or implied center


tactile qualities of surfaces/or at least their visual characterization

Actual Textures

felt by touching

Simulated (implied) textures

created to look a specific way

Oppenheim's Object

(Fur teacup) changing actual texture into a simulated one--> wanted to shock people and make them think


how the basic elements in a work of art are repeated or alternated

- creates unity, consistency, flow and emphasis


Occurs when elements of a composition have an ordered recurrence (regular/irregular)


the relation of the size of one thing to another (one of the first decisions an artist makes)


size of parts to a whole / may convey symbolic meaning


draws are attention to an area


involves creating areas of lesser interest in order to keep our eyes on the areas of emphasis


involves juxtaposing strongly dissimilar elements to produce a dramatic visual effects


oneness (real or apparent) ; completeness

--> joining into one

Giacometti's Chariot

use of thin lines, rough texture & bronze

-->man isolated on his own

Center of gravity

central object of an image

Directional forces

paths that the eye can follow in the form of actual or implied lines

focal points

specific spots that we are drawn to

Hayden's: Sky's the Limit

O'Hare Chicago terminal, implied movement using lights

Poussin's: Holy Family on the Steps

Asymmetrical (lines and contrast) Left side weighs more than right

Orozco's Zapatistas

Protestors (hats & diagonal lines) Shows repetition, movement and rhythm


Example of persuasion and advertising/ birdies 17th ft high outside of museum *catch interest


part of a lower case letter that extends above the x-height : b, h, l


part of letter than extends below the baseline : g, p, q


the height of the lowercase letters, not including the ascenders and descenders


the design of a single set of letterforms, numerals, and signs unified by consistent visual properties

type family

several font designs contributing a range of style variations based upon a single typeface design

-regular, italic, light, bold, book, light condensed, book condensed, ect.

type font

a complete set of letterforms, numerals, and signs, in particular face, size and style.

type style

modifications in a typeface that create design variety while retaining the essential visual character of the face

-weight, width, angle, form

Measuring size of type

12 points + 1 pica

6 picas = 1 inch

72 points = 1 inch


adjusting a letter so that it fits in the space of another letter


(in metal type) is strips of lead of varying thickness (measured in points) used to increase space between lines of type

Letter spacing

spatial interview between letters


refers to how letters interact to compose words, sentences, and paragraphs

1. Is dependent upon how the typeface is used

2. How easily words, phrases, blocks of copy can be read

Readability depends on a few factors over which you have total control:

- letter spacing (medium is best)

- Leading

- Case (upper and lower case is best)

- Layout


refers to clarity -- how well one letter is distinguished from another

1. A function of typeface design

2. How easy it is to distinguish one letter from another in a particular type face

3. Clean, constant, uncomplicated design features make it easy to distinguish one letter from another.


the design of letterforms and the arrangement of them in 2-D space (for print media) and in space and time (for digital media)

- can enhance OR destroy your message

- has form and shape, personality and character, texture and the power to express mood, meaning and idea


the finishing strokes, or feet on a letter

-help guide eye from letter to letter, making them EASIER to read

Sans Serif

no hooks, more contemporary

Information Hierarchy

what you look at first ... order of importance

General principals of graphic design and typography




* accomplished by line, color, shape etc.

* the eye tends to favor the upper left corner in any visual field



Type is..

-the voice of a printed page

-can enhance or destroy your message

- is intrinsically a visual language

Graphic design IS NOT

software (photoshop)

Designing is:



- content



Who developed movable type?


Pi Sheng INVENTED printing process





-guidelines for effective design

Signal to noise ratio