Color Psychology: The Psychological Effects Of Color

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Color is the appearance of things as a result of reflecting light. Colors are all around us. Color plays a very significant role in our lives and it has the capability to influence our feelings, our actions, and emotions in many aspects. Colors can irritate your eyes, raise your blood pressure or repress your appetite. Many people consider colors as powers, and that colored stones are very influential. 1, 2 In color psychology, the colors we choose to show the world are direct reflection of our personality. Color may influence a person’s mental or physical state. There are psychological effects of color as it relates to two main kinds which are warm and cool colors. Warm colors such as red, yellow and orange can flash a variety …show more content…
Knowing what each color symbolizes, maybe very interesting. 7
• Red is an extremely strong color. It is a very emotionally intense color. It develops human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. It is a hot color that evokes a powerful emotion of obsession, desire, energy, blood and war. Red is usually used in flags for nations, as it is a symbol of satisfaction and power.7,8
• Yellow is known to be the brightest color to the human being eye. It produces a warming effect, arouses joyfulness, stimulates mental activity, and generates muscle energy. It also represents youth, enjoyment, sunshine and other lighthearted feelings. Yellow is often used for children toys and outfits. Although yellow is a bright joyful color, as it starts to dim, it quickly becomes a dirty and unpleasant color. Yellow can be seen before other colors when placed against black; Yellow can also be linked with being frightened and, cowards. 7,
…show more content…
Black is also a color used to reveal something evil, gloomy, creepy or even death. It has pessimistic descriptions with it at times such as "black mail" "black list" "black hole". Black is as well a very controlling color that also portrays elegance, classiness, and wealth. Black joint with other colors can include a very sturdy statement. Black is a color that can fit into nearly every design to add disparity, type, and make the other colors stand out further. Black contrasts well with bright colors. When combined with red or orange or other very powerful colors it gives a very aggressive color scheme. 7,

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