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58 Cards in this Set

  • Front
  • Back
Learning
any relatively durable change in behavior or knowledge that is due to experience
Assumptions of Behaviorism
Determinism
mental explantations are ineffective
power of environment ( environment is king)
Habituation
Decrease in the strength of a response to repeated stimuli
Habituation: example
if you live on a noisy street you soon learn to ignore the noise so you can sleep at night.
Classical conditioning
essentially pairing one stimulus with another
Classical conditioning: example
one stimulus (pine scent) come to elicit response (happy feeling) that original was elicited only by other stimulus (camping)
Pavlov's Dogs
pavlov found that when he repeatedly rung a bell when he would feed the dogs it would cause them to salivate even before he would bring out the food. he found that even i he just rang the bell the dogs would salivate. soon the effect began to wear off. he reintroduced the food recreating the response.
UCS
unconditioned stimulus- stimulus that creates a response.
UCR
Unconditioned response- the natural reflexive response elicited by the UCS
CS
conditioned stimulus- a previously neutral stimulus that becomes associated with the UCS and elicits the same response.
CR
conditioned response the response that is elicited by the CR, it is identical to the UCR
Extinction
Process when CS (tone) is presented repeatedly W/O UCS (food)

CR (salivation) weakens and eventually disappears
Spontaneous Recovery
A temporary return of a extinguished response after a delay.
Generalization
Stimuli similar to CS elicit a CR
(similar tone will cause dogs to salivate)
Discrimination
Demonstrated when CR occurs to one stimulus but not others
Little Albert
Watson took an 11 month old and scared him.
originally not afraid of white rats.
Paired white rat with loud noise until Albert cried at white rats.
no fear of colored blocks
fear with furry white objects or santa claus mask (stimulus generalization)
Taste Aversion
results from eating something, it making you sick. you then pair the sickness to the food, therefor getting ill or nauseous when around or eating that food again.
Blocking effect
A previously established association to one stimulus blocks the formation of an association to an added stimulus.

Pair light with an electric shock
rat will show fear to the light not the time
if you start the tone first the rat will not be afraid of the light.
Operant conditioning
The process of changing behavior by providing a reinforcement after a response.
Three part contingency of Operant Conditioning
Antecedents, behaviors, consequences
Disequilibrium Principle
each of us has a normal "equilibrium" state which we divide our time among various activities.
If you have a limited opportunity to engage in one of your behaviors you are in disequilibrium and an opportunity to increase that behavior will reinforcing.
Classical conditioning
Subjects behavior has NO effect on the outcome.
Influences visceral responses- salivation, digestion, ect.
Different between classical and operant conditioning
Operant you reward the behavior you want. classical you have no effect on the outcome.
Reward
To "reward" the desired behavior.
Example: to give a dog a treat for sitting on command
Punishment
To "punish" the undesired behavior.

Example: to spank a child when they misbehave.
Reinforcement
procedure to increase rate of a desired behavior.
Shaping
reinforcing successive approximations toward behavior
Chaining
for development of a sequence of behavior

reinforce each response w/ opportunity to perform the next response
Primary reinforcer
stimuli that an organism naturally finds reinforcing
- satisfying biological needs ( food, sex, ect.)
Secondary reinforcer
Stimuli that give you the power to acquire primary reinforcers
- money, education
Four Reinforcement Schedules
Positive reinforcement
negative reinforcement
positive punishment
negative punishment
Positive Reinforcement
reward behavior by giving it something that is pleasing
Negative reinforcement
reward behavior by taking away something that is annoying or displeasing
Positive punishment
Punishing the behavior by giving them something that is annoying
Negative punishment
Punish the behavior by taking away something pleasing.
Observational Learning
occurs by observing the behavior of a model
- parent, teacher, peers, strangers
Bobo Doll experiment
the experiment where banduras took and showed a group of kids an actor beating up the doll. then put them in a room and the kids reenacted the behavior showed to them. where the control group didn't do anything with the doll presented to them.
Banduras social cognitive theory of modeling
Attention
retention
reproduction
motivation
Long Term Potentiation
strengthening of a synaptic connection, resulting in postsynaptic neurons that are more easily activated
Meme
A unit of cultural knowledge
memory
Capacity to retain and retrieve information
Attention
Your tendency to respond to and to remember some stimuli more than others at a given time.
Three Characters of Attention
it is limited
it is selective
it is both overt and covert
Change Blindness
The failure to detect changes in parts of a scene
Inattentional Blindness
failure to notice unexpected and irrelevant events when people are engaged in a attention demanding task
Parallel Processing
Processing multiple types of information at the same time.
The stroop effect
the tendency to read the words instead of saying the color of the ink
Attention bottleneck
attention capacity is limited- you can only attend to so many things at once.
Consolidation
a process by which immediate memories become lasting (or long-term) memories
The three main processes of memory
encoding, storage, retrieval
Encoding
Conversion of info into a form that can be stored and retrieved
Storage
Retaining info over time
retrieval
the processes that access stored info
Methods for testing memory
free recall, cued recall, recognition, savings method
explicite and implicite memories
Explicite memories- conscious memories
implicit memories- unconscious memories
declarative memories
knowledge that can be declared
episodic memories
memory for your past personal experiences
semantic memories
memory for knowledge about the world