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16 Cards in this Set
- Front
- Back
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what does the hypodermic needle model suggest about how we consume media? |
that we are all passive consumers of the media |
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what are the four points of the uses and gratifications theory? |
personal identity, information, entertainment, social interaction |
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what are the six main ideologies? |
patriarchal (men>women) familial (nuclear families the norm) heterosexual (heteronormative) feminist (men=women) bourgeois (upper class>lower class) capitalist (materialistic) |
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who came up with the 4 C's theory? |
Young and Rubicam |
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what does the 4 C's theory stand for? |
Cross Cultural Consumer Characterisation |
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what are the seven categories of the 4 C's theory? |
the aspirer, the reformer, the explorer, the succeeder, the resigned, the struggler, the mainstream |
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who came up with the 'this girl can' campaign? |
sport england and the national lottery |
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what is a tent-pole film? |
a large, comercially successful film or franchise that allow companies to get funding for other, smaller projects |
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what is vertical integration? |
when a company owns all of the production and distribution stages of the process |
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what is horizontal integration? |
when a company owns more than one company that creates the same thing |
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what organisation regulates film certificates in Britain? |
the BBFC |
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what is the difference between a 12 and a 12A? |
- a 12A is for cinemas, and a 12 for DVDs - a 12A allows those younger than 12 to see the film if they're accompanied by an adult |
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what company produced 'Spectre'? |
EON productions |
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what company produced 'Fortnite'? |
Epic Games |
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what does PEGI stand for? |
Pan European Gaming Industry |
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what does VSC stand for? |
Video Standards Council |
