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31 Cards in this Set

  • Front
  • Back

TEXT

A final product we use/read/watch

PLATFORM

a format that a media text is produced in.

INSTITUTIONS

WHAT MAKES TV/Magazine/Big industries

TECHNOLOGY

Equipment made and used to make and access media Phones/TV/Camera

CONSUMPTION

How we take the text in.

DENOTATION

What you can see.



CONNOTATION

What does it mean.

SEMIOTICS

Language of signs.

CONVERGENCE

Email on a newspaper.

POLYSEMIC

Can be interpreted in more than one way.

TOKENISM

Putting a black person in a white person cast.

COMPOSITION

How a shot is created.

MASS

A large audience.

NICHE

A small audience.

ACTIVE AUDIENCE

Don't believe what they are told and question it.

PASSIVE AUDIENCE

They will go along with whatever they are told.

DESENSITIZATION

Feeling less influenced. Violent actions become less effective. People are becoming less bothered by the violence as we see it so much.

CATHARSIS

Build up of emotions which are then released.

STEREOTYPES

A common set of ideals which an audience can use to see what type of person someone is SAID to be.

COUNTER-TYPES

When he person being stereotyped gos against those common set of ideals which makes the audience question their knowledge of that stereotype.

ETHNICITY

belonging to a group of people such as Africans/Americans/English people.

RACE

Black or white.

NATIONAL IDENTITY

Different countries(different areas of the country)

ISSUES

Big in society/ongoing issues/(body image/mental health)

ANCHORAGE

fixed meaning to am image.

MEDIATION

The process which a text has gone through before it is consumed by an audience.

VERISIMILITUDE

Believability of a text- the extent to which a narrative appears realistic.

IDEOLOGIES

A word view/system of values/belief system to which a society holds to be true and how society should function.

DOMINANT IDEOLOGIES

Keeps society stable and stops people from the rebellion.

CONSUMERISM

We are happy if we are consuming.

GENDER

Refers to the socially constructed roles/behavior/activities and attributes that a given society sees as appropriate for men and woman. transgender should be a part of this too.