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127 Cards in this Set
- Front
- Back
- 3rd side (hint)
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what genre is riptide and how is it reflected in the video? |
- indie pop - reflected in vintage mise en scene (colour pallette and costume) |
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otherness |
- stuart hall - people are attracted to those viewed as other |
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demographics |
different medias target different groups A - high management B- middle management C- office supervisors C2- manual work D- semi skilled E- unemployed / student |
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symbolic code |
roland barthes narrative codes - deeper connotations within the media |
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symbolic code |
roland barthes narrative codes - synbolising some deeper meaning |
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Van zoonen |
" women belong to the family domestic life and men to the social wold of politics and work" |
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fandom theory |
henry jenkins - fans are now active participants - can appropriate texts - fans construct identities through media consumed |
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riptide production context |
- vance joys first single - platinum selling - directed by dimitri basil and laura gorun - released in 2013 |
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how does riptide subvert mainstream media |
- no emphasis on star factor - no clear plot through ( disputes torodov's theory) - ukulele indie pop genre - montage editing - doesnt glamorise fame |
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how is riptide mainstream? |
- hegemonic cast - natural settings - high key lighting - bright colour pallette |
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bricolage |
levi strauss - taking inspiration from media / society to create media from the debris |
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bell hooks |
-"feminism is the struggle to end patrairchal opression" - patriarchy can also affect class /race |
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theories of identity |
David gauntlett - media provides us with "tools" to construct our identities - viewers enjoy it when characters are self reflexive |
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cultivation theory |
george gerbner - the exposure to repeated patterns of representation can shape and influence the way we percieve the world |
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cultural code |
roland barthes narrative code - audience automatically infers due to pre established meaning in society |
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richard dyer |
black people are represented in 3 ways in western media - comic relief - villain - heavily reliant on western culture |
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pro airetic code |
roland barthes narrative codes - any situation where the audience feels like something is going to happen |
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genre theory |
steve neale - "the economy of gebre cannot survive without repetition and originality" - genres borrow and overlap with eachother |
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who distrubuted straight outta compton |
universal studios |
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power and media industries |
curran and seaton - media is controlled by a small numebr of companies driven by profit and power - this limits creativity - large companies are called conglomerated and create a monopoly |
curran and seaton |
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what political alignment is the daily mirror |
labour |
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riptide context |
- themes of fame being damaging - kesha lawsuit with doctor luke in 2014 - threatened to shut her career down |
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visual pleasure in narrative cinema |
laura mulvey women are sexualised in 3 ways - actor - camera - spectator viewer is put in the male gaze and are force to view women from a masculine subject position |
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who directed dream |
dougal wilson |
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hermeneutic code |
roland barthes narrative code where the narrative has no clear meaning snares - deliberatley avoiding the truth equivocations - incomplete answers jammings - the audience accepts there is no answer |
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what is the definition of riptide |
" an area of sea where two currents meet. riptides make the water very rough and dangerous" - collins dictionary |
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reception theory |
stuart hall dominant reading - how the producer wants the audience to view the text oppositional reading - when the audience rejects the dominant reading and find their own meaning in the text negotiated reading - a comprimise between the two |
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what political alignment is the guardian |
centre left |
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how is riptide postmodern |
simulacra -woman bleeding and performing is unrelaistic but used for impact bricolage- used as debris for pretty hurts music vid |
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how much does the times cost |
£1.40 |
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how much did straight outta compton make in dvd and blu ray sales |
$204 million |
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what are the 3 waves of feminism and when did the happen |
votes for women - 1900s equal pay - 1970s postermodern - 2000 |
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how much is the daily mirror |
70p |
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narratology |
torodov - all narratives share a basic structure equilibruim disruption recognition resolution new equilibrium |
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who was i daniel blakes target audience |
- working class - ken loach stans - left wing - biopic fans |
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what is the times readership |
1 million |
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semiotics |
roland barthes the study of signs audiences connote and denote meaning |
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apply steve neale's genre theory to riptide |
repetition -hegemonic women - pop structure - block colour palette originality - montage editing - no star factor - bad view on fame |
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regulation |
livingstone & lunt media is regulated through content , access & distrubution, and ownership moralists argue that media should be regualted by authorative figures (ie. watershed ) pluralists say it should be up to the indiviual |
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what song does dream sample lines from |
happy talk - by captain sensible - released in 1982 |
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what was i daniel blakes budget |
£12.45 million |
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how much did i daniel blake make ? |
£8 million |
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structuralism |
levi strauss - binary oppisited - believes human culture encourages acceptable behaviour |
levi strauss |
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what percentage did straight outta compton exceed in ticket sales |
409% |
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what year was dream released |
2004 |
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stuart hall representation |
throughout our lives we formulate opinions through what is presented to us in the media |
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jean baudrillard |
simulacra - new version of reality due to encoding and mediation hyperreality - the audience cannot distinguish between fiction and real life |
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what year was i daniel blake released |
2016 |
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who owns the times |
news corp |
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give context for dream |
post war britain encouraged immigration from india and africa . resulting in a more diverse britain but also more tension and opportunity for racism. many race relations acts were introduced all the way to 2000 |
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what tv show does dream reference |
- muffin the mule - aired on the bbc in 1946 |
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what political alignment is the times |
centre right |
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end of audience |
clay shirky - due to social media consumers can now also be distributers - the divide between proffessional producers and amateur consumers is lessening |
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end of audience |
clay shirky - due to social media consumers can now also be distributers - the divide between proffessional producers and amateur consumers is lessening - content can reveal injustices and provide evidence of events as they happen |
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what editing style is used in riptide and why |
sergei einstenteins montage editing makes it easier to include anti narratives |
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how much had racust incidents risen from 2000 - 2004 |
4000 |
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when was water aid established |
1981 |
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when was the water aid advert released |
2016 |
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apply theory of identity to water aid |
claudia acts as a role model pf a lifestyle that the viewer could help give to others |
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when was tide released |
1946 |
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how much did the american economy grow in the economic boom |
37% |
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who owns the guardian |
Guardian media group |
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what is the guardians demographic |
89% ABC1 |
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how much of the guardians readership is male |
52% |
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what is the guardians readership |
800 000 |
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whats the guardians political alignment |
centre left |
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what is the times demographic |
ABC1s |
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how mich does the guardian cost |
£2.00 |
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who owns the daily mirror |
trinity mirror |
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horror film demographic |
60% 15-30 |
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who directed i daniel blake |
ken loach |
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what genre is i daniel blake |
social realist |
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how many people were in poverty in 2014 |
3.9 million |
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when was straight outta compton released |
2015 |
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who is striaght outta comptons target audience |
- fans of nwa - fans of rap - fans of biopics - fans of universal |
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how did straight outta conpton market the film |
trailer at fast 7 star factor (ice cube and dr dre) straight outta somewhere meme pitbull (dalé) |
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what was straight outta comptons rating in uk and us |
rated r / 15 |
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5 factors to straight outta compton's success |
timing (summer movie season with lots of blockbusters) Savvy marketing (memes) Crossover appeal (fans of rap and biopics) Message (deals with social issues) Studio (universal released fast 7 and jurrassic world that year) |
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how many people downloaded the straight outta somewhere app |
6 million |
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when was assassins creed 3 relelased |
2012 for PS Vista |
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what was assassins creeds age rating |
18 |
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what was assassins creeds demographic |
band d and e (18-24) |
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how many copies of liberation were sold |
12 million |
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when was the assassins creed film released |
2016 ($204 million) |
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how did assassins creed market their game |
film-style trailers in cinema social media marketing |
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who owns assassins creed |
ubisoft |
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masthead |
title of newspaper |
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pull quote |
a quote from body text emohasised to gain interest |
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byline |
a line above the story giving the authors name |
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package |
a group of connected stories across one page |
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standalone |
a picture that can exist on its own or an a front page leading to a story inside |
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who does news corp own |
the times (neutral) the sun (right wing) |
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andrew goodwin |
music video - thought through beat - relationship between song and visual - narrative performance of the song - technical aspects - star image |
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eleptical headers |
straight forward headers (no 'and' or 'the') |
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vernacular language |
slang |
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why did lauren laverne recieve backlash |
called bbc a "boys club" |
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when was womans hour made |
1940 |
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how often was LNWM broadcast |
once a month, monday nights , 11pm |
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name a guest on womens hour |
Dr rachel hurdley |
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david hesmondalgh lifestyles |
are Comemrcialsed through books and radio |
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give a quote from LN womans hour |
"at the moment time is very limited for doing anything fun" " a reaction to digital culture" |
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post colonialism |
paul gilroy colonial discourse shapes our attitudes today racial hierachies are built on historic events |
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who produced Kiss of a vampire |
hammer film productions |
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when was kiss of a vampire |
1963 |
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kiss of a vampire context |
vampire symbolism for fear of "different" people, post war resulted in lots of immigrants 60s was sexual liberation for women |
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uses and gratifications |
bulmer and katz different things to get out of media surveillance - how we look at the world Identity- relate to characters relationships- feel as though characters are friends |
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horizontal integration |
hesmondalgh a media company owns several business of the same value (tv radio books) helps create more money and makes company more popular |
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Vertical intergration |
Hesmondalgh companies produce and distribute all their products internally owns different businesses in the same chain |
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Synergy |
the promotion and sale of a product throughout various subsidaries of a media conglomerates |
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what does pegi stand for |
pan european game information creates game descriptions and age ratings for Europe |
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when did UK gov tighten game regulations |
2012 regulation only applies to physical copies |
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apply clay shirky to assassins creed |
lots of fan forums have impact on game devlopment (backwards compatibility, re released in 2014) |
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how old is the average gamer |
34 |
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how did IDB target mainstream audiences |
this morning interviews twitter #wearealldanielblake made a trailer started 'katies charity' |
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how did IDB target niche audiences |
offered free screenings for those in poverty t shirt giveaway on Twitter held premier in newcastle featured in daily mirror masthead "i daily mirror" |
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how did SOC target mainstream audience |
pushed that it was universal premier at fast 7 celebrity promotion available on netflix |
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how did SOC target niche audience |
straight outta somewhere meme 2 different trailers online dr dre showed trailer at concert marketed as biopic synergy , album sold alongside film |
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how did assassins creed market itself |
social media marketing film style trailers buy game with ps vista (synergy) online forums digital convergence (steam) |
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what does MIGRAINE stand for |
Media language Intertextuality Genre Representation Audience Ideology Narrative Example |
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when was daily mirror founded |
1903 |
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Americas brexit |
jack blanchard " honestly id vote of anyone over her" |
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Race was an issue, this was a whitelash |
van jones "reinvention of politics and polls" |
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creating fear is no way to solve a crisis |
Jeremy corbyn "trumps election is our latest global wakeup call" |
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how much is the times for subscribers |
80p |
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media democracy |
developments in technology have empowered citizens |
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what marketing strategy did IDB use |
grassroots campaign |
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how did IDB use newspapers to market their film |
i, daily mirror disruptive display marketing 59% of readers wanted to see the film |
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