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9 Cards in this Set
- Front
- Back
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identify the market, determine strategies, make a plan, know your target market |
Marketing Planning |
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gathering data about customers use information to make good business decisions usually through market research -survey, focus group, interviews |
Marketing Info Management |
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developing and improving products in response to customer trends (wants/needs) |
Product/ Service Management |
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providing tools for customers to purchase product methods used to start up a business (ex: bank loans) |
Financing |
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Deciding how much to charge for goods and services in order to maximize profit |
Pricing |
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Transporting, storing products finding vendors working with channels members where product are sold deciding how products get from producer to consumer |
Channel Management (Distribution) |
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non-personal communication used to inform, persuade or remind customers about a business's products |
Promotion |
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Communicating with customers providing customers with goods and services they want |
selling |
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business management and entrepreneurship, communication interpersonal skills, economics, and professionial development |
four foundations of marketing |
