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The Five Concepts Of The Kellogg Company

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Question 1
A-For customers it is the action or business of promoting and selling products or services, including market research and advertising. For the company, Marketing is managing customer relationships.
Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others B- There are five marketing concepts. A company should choose the right one according to their and their customers’ needs.
1. Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Social Marketing Concept
The Five Concepts Described - 1st concept: customer needs and wants:
Needs are states of felt deprivation. They include physical needs for …show more content…
Today, over a hundred years since it was first founded, the Kellogg Company still upholds his original values. The company is the world's leading producer of cereals and a market leader in health and nutrition. Kellogg's was one of the first companies to print nutrition labels on its packaging and, in 2007, was amongst the first companies to print Guideline Daily Amounts (GDA) on its products to inform the public about the food they are eating. This has helped the company to engage in a market more concerned with healthy …show more content…
The brand has to give attention to the rural markets and the remote areas, where the big chunk of the population is living and they are still deprived of the products of this company. The company is focusing on its distribution channel to provide its products in the local market in time so that the local clients can get these products easily. The products of Nestle are available in all leading stores in big and small cities. The distribution system of these products is very impressive and it can help the company to provide its products in the market in time. The company is now focusing on the latest distribution system to provide the food products in the remote areas or in the rural markets. \
Price
The food products of this company are provided at the affordable rates, which can be the little bit expensive but the company does not compromise over the quality of its products. The pricing policy is maintained to focus the cost of the products and other charges are also included in its price. The clients can buy these quality products at the reasonable rates and they can enjoy with the high quality and taste of the food items of this global brand.

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