Great Barrier Ring Case Study

1810 Words 8 Pages
Introduction
Marketing is a widely used term to describe the communication between a business and the consumer audience that aims to increase the value of the business or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. It is an essential management tool to operate a successful business. The purpose of marketing is to induce behavioral change in the receptive audience. The best tour or attraction in the world will not succeed without a planned approach to marketing.
Product, price, place and promotion. These four marketing components are a combination of factors that are controlled by a company to influence consumers to purchase its products. Likewise, the Great Barrier Reef Scenic
…show more content…
The products and services available at Great Barrier Reef Scenic Flights range in a variety of different products. (Marketing Times, n.d.)Options including Hot Air Ballooning, Helicopter for a joy ride or a scenic flights, and Sky Diving. For example Great Barrier Reef Scenic Flights is open for services every day, for people of all ages. Due to the popularity of this product, and seasonal conditions, bookings are strongly recommended. As there is many different activities ranging from extremists to people and guests who just want a different perspective of the Great Barrier Reef, there are a variety of different options available for different age groups and people with different interests, such as thrill-seekers and families who are visiting. Stimulatingly, many visitors seeking a buzz from this go to Great Barrier Reef Scenic additional to swimming and encountering the animals and wildlife from sea level. There are products available for all different people of different interests and intentions when choosing to see the Great Barrier Reef from above. Furthermore, there is numerous opportunities when visiting the Great Barrier Reef and the Scenic Flights is a top opportunity. Therefore, products offered at Great Barrier Reef Scenic satisfy the needs of a wide variety of tourists and locals wanting either a day experience, or extended visit, or …show more content…
Place could be the intermediaries, distributors, wholesalers and retailers. (Economic Times, n.d.) The place of production is situated in Cairns, Queensland. This is the “base” of the business where all distribution happens and profit. They supply other companies and have deals in Port Douglas but they earn the commission, they also provide their own services from Cairns. For example Great Barrier Reef Scenic Flights have deals and a companionship with Air Adventure Australia, where Air Adventure Australia supplies the customers with the product, but because of the advertising they will earn a bonus as well as commission from any customers that choose to book Air Adventure Australia through Great Barrier Reef Scenic. They also supply customers with their own products such as Cairns Heli Scenic. Furthermore, there is plentiful opportunities when doing the Great Barrier Reef Scenic Flights, these products and opportunities’ come from numerous places and numerous manufactures, but Great Barrier Reef Scenic Flights is the asset that is needed to book these adventures. Therefore, prices offered at Great Barrier Reef Scenic satisfy the needs of a wide variety of tourists and locals wanting either a day experience, or extended visit, or specialty

Related Documents