Marketing Ii Chapter 9

Front 1

other patrons in a consumer setting

Back 1

co-consumers

Front 2

the percentage of people who open an email message from a marketer

Back 2

open-rate

Front 3

an individual's priorities determine his _____style

Back 3

timestyle

Front 4

many consumers believe they are more pressed for time than ever before; marketers label this feeling time __________.

Back 4

time poverty

Front 5

_______ theory is the mathematical study of waiting lines

Back 5

queuing theory

Front 6

the general attitudes about shopping is called shopping _____________

Back 6

shopping orientation

Front 7

an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't otherwise make to sell in stores

Back 7

Pretailer

Front 8

a strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation

;;________ theming

Back 8

retail theming

Front 9

A popular theming strategy; this environment resembles a commercial living room where we can go to relax, be entertained, hang out with friends, escape the everyday, or even learn.

;;_______ space

Back 9

being space

Front 10

one-person businesses;; spaces cater to the needs of ______________ as they offer work-centered being spaces

Back 10

minipreneurs

Front 11

___-__ stores appear in many forms around the world. Typically, these are temporary installations that do business only few a few days or weeks and then disappear before they get old;;allow a company to test new brands without a huge financial commitment

Back 11

Pop-up stores

Front 12

a store's "personality", composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff

Back 12

Store image

Front 13

the "conscious designing of space and its various dimensions to evoke certain effects in buyers.";; These dimensions include colors, scents, and sounds

Back 13

atmospherics

Front 14

some retailers offer _______ stores that let consumers participate in the production of the products or services they buy there;; ex build-a-bear workshop chain

Back 14

activity stores

Front 15

consumer's pre-set expectations of how much they intend to spend on a shopping trip;; ________ budgets

Back 15

Mental budgets

Front 16

smartphone applications that retailers provider to guide shoppers in stores and malls;; mobile ________ ____

Back 16

Mobile shopping apps

Front 17

when a shopper buys an merchandise she did not intend to purchase, often because she recognizes a new need while in the store

Back 17

unplanned buying

Front 18

She engages in _______ buying when she experiences a sudden urge she simply can't resist.

Back 18

impulse buying

Front 19

the promotional materials that are deployed in stores or other outlets to influence consumers' decisions at the time products are purchased;; a POP can be an elaborate product display or demonstration, a coupon-dispensing machine, or an employee who gives out free samples of a new cookie in the grocery aisle

Back 19

Point-of-purchase stimuli

Front 20

__________ similarity, such as shared birthday and growing up in the same place, can be enough to boost the odds of a sale

Back 20

incidental similarity

Front 21

Our overall feelings about a product after we've bought it

Back 21

consumer satisfaction/dissatisfaction (CS/D)

Front 22

according to the expectancy ______________ model, we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality.;;when something performs the way we thought it would, we may not think much about it. If it fails to live up to expectations, this may create negative feelings. However, if performance happens to exceed our expectations, we're happy campers.

Back 22

expectancy disconfirmation model

Front 23

management and engineering procedures aimed at reducing errors and inreaseing quality; based on Japanese practices;;(TQM)

Back 23

Total quality management

Front 24

"the one true source of information"' Japanese term;;airport cafeteria;;precise place where consumers use the product or service rather than to ask laboratory subjects to use it in a simulated environment

Back 24

gemba

Front 25

grocery items that shoppers buy but never use;;12%

Back 25

abandoned products

Front 26

one consumer exchanges something she owns with someone else for something the other person owns.

Back 26

lateral cycling

Front 27

secondary markets (such as flea markets) where transactions are not officially recorded;; ________________ economy

Back 27

underground economy

Front 28

e-commerce sites that allow users to share, exchange and rent goods in a local setting;;snapgods;;neighborgoods.com

Back 28

sharing sites

Front 29

lateral cycling is literally a lifestyle for some people with an anticonsumerist bent who call themselves _________ ;;live off discards as a political statement against corporations and consumerism

Back 29

freegans

Front 30

the steps people take to gradually distance themselves from things they treasure so that they can sell them or give them away

Back 30

divestment rituals