Swot Analysis Of Gander

As a consumer arrives at Gander Mountain they cannot help but be impressed with the well lit and ample parking area. This gives a feeling of safety for one’s self and for their vehicle. This, in fact, is the start of a comfortable shopping experience. The outside displays at this store attract the attention of the customer immediately. With seasonal products exhibited such as canoes and kayaks, a consumer is going to notice these first as they drive up which has an intriguing allure to looking at what is available as they walk up to entering the store. After entering this particular store, as a consumer, one notices the high ceilings, stained interior, and the open area. In the same way, this atmospheric feeling gives the consumer an …show more content…
These are assembled by size and are arranged in a neat and orderly fashion. A great feature that Gander offers is a waiting area with comfortable rocking chairs which face the merchandise. This encourages a customer to spend extra time in this store. Especially, when a shopper has a companion with them that is not interested in making any type of purchase at all. At check-out, a consumer is made an offer by the employee to sign up for the Gander
Mountain MasterCard. The perks that go along with signing up on this day is a 15% savings discount for the purchase the consumer has just made. This also includes three (3) points per every dollar spent at Gander Mountain, two (2) points per every dollar spent on gas and grocery store purchases, and a consumer may also earn one (1) point per dollar spent on all other purchases where MasterCard is accepted. Plus, exclusive benefits such as zero liability on all unauthorized purchases and 500 bonus points when you add an authorized buyer to the card.
This is a way that a retailer ensures that a customer feels valued and also boosts the customers satisfaction with their store by earning rewards for future buying