Comm 226- Chapter 5

Front 1

transactions that involve buying and selling goods + services thru internet

Back 1

e-commerce

Front 2

broader use of internet techno. to reduce operating costs

Back 2

e-business

Front 3

Use of info. syst, techno, comp. networks by individuals and org. to carry out transactions in order to create/support creation of bus. value

Back 3

e-commerce

Front 4

5 types of e-commerce transactions

Back 4

1.B2C
2. B2B
3.B2G
4.C2G
5. C2C

Front 5

-chapter.indigo. ca
-telus.ca
are examples of what type of e-commerce transaction

Back 5

b2c

Front 6

the Worldwide Retail Exchange is an example of what type of e-commerce transaction

Back 6

b2b

Front 7

netfile.gc.ca(paying taxes to federal gov) is an example of what type of e-commerce transaction

Back 7

c2g

Front 8

-ebay.com(.ca)
- craiglist
are examples of what type of e-commerce transaction

Back 8

c2c

Front 9

2 categories to divide online products

Back 9

1. physical
2. digital

Front 10

type of product that requires an actual shipment of item from central distrib. to buyer

Back 10

physical product

Front 11

type of product that consumers can receive directly over Internet/other computer networks

Back 11

digital prod.

Front 12

Defines how company will meet needs of its customers while making a profit

Back 12

business model

Front 13

model that combines specific type of website w/ successful revenue model that produces profits for website owner

Back 13

e-commerce bus. model

Front 14

9 e-comm. bus. models models

Back 14

1. brokerage
2. advertising
3. merchant
4.manuf. direct
5. affiliate
6. community
7. subscription
8. infomediary
9. cooperative

Front 15

ebay, craiglist are examples of what bus. model

Back 15

brokerage

Front 16

yahoo!, netscape, google, are examples of what bus. model

Back 16

advertising

Front 17

amazon.ca, iTunes are examples of what bus. model

Back 17

merchant

Front 18

Dell, IBM, McAfee are examples of what bus. model

Back 18

manufacturer direct

Front 19

MySpace, Evite are examples of what bus. model

Back 19

Community

Front 20

globeandmail.com, Classmates are examples of what bus. model

Back 20

Subscription

Front 21

NetRatings, DoubleClick are examples of what bus. model

Back 21

Infomediary

Front 22

AutoTrader.com, Craigslist are examples of what bus. model

Back 22

co-operative

Front 23

This bus. model brings buyers and sellers together for a fee

Back 23

brokerage

Front 24

This bus. model is an extension of the tradit. media broadcasting model

Back 24

advertising

Front 25

This bus. model sells prod. both phys. and electronic to consumers

Back 25

merchant

Front 26

This bus. model makes and sells prod. directly to consumers

Back 26

manuf. direct

Front 27

This bus. model allows for websites to be paid a fee when purchases come thru them

Back 27

affiliate

Front 28

This bus. model is based on user loyalty because of high investment of time & emotion

Back 28

community

Front 29

This bus. model charge users fees to have a service/ info. source

Back 29

subscription

Front 30

This bus. model provides data on consumers/ consum. habits

Back 30

infomediary

Front 31

This bus. model enables competitors to co-operate on website

Back 31

co-operative

Front 32

A website with the purpose of providing a gateway to many other websites is a

Back 32

portal

Front 33

A website with the purpose of finding websites that contain word/phrase

Back 33

search engine

Front 34

A website with the purpose of selling goods/serv

Back 34

browse or search and buy

Front 35

A website with the purpose of providing information on prod. before/after sale

Back 35

sales support

Front 36

A website with the purpose of providing news/info/commentary

Back 36

information service

Front 37

A website with the purpose of facilitating sales btwn third parties

Back 37

auction

Front 38

A website with the purpose of selling travel tickets/tours

Back 38

travel

Front 39

A website with the purpose of providing info/prod.sales/support/ contacts btwn visitors

Back 39

special interest or services

Front 40

Selling your CD collection on e-bay.ca is a form of ___e-commerce

Back 40

c2c

Front 41

which of the following is not a known e-comm. bus. model
a.infomediary
b. auction
c. subscription
d. pay as you go

Back 41

d

Front 42

true/false
as long as you have visitors to your e-comm. site, you will have a successful e-comm. bus. model

Back 42

false

Front 43

frictionless transaction

Back 43

ability of consumer to move from thought to action

Front 44

4 strategies to attract customers

Back 44

1. Online advertising
2. search engine optimization
3. partnering and traffic trading
4. web usage and stats

Front 45

5 impacts of e-commerce techno. on bus.

Back 45

1. global reach
2. universal standards
3. higher info density
4. customization
5. ubiquity(everywhere) and accessibility

Front 46

the ability to create custom prod./serv. on demand

Back 46

mass customization

Front 47

a marketing message for each potential customer based on searching, browsing, buying habits

Back 47

personalization

Front 48

5 ways in which e-comm. has a dramatic effect on competition

Back 48

1. reducing barriers to entry
2. prevents any company from "owning" market
3. enhanced collaboration/alliances
4.multiplying market niches
5. changing marketplace drivers

Front 49

one area where e-comm. has shown itself to be superior to almost any existing form of marketing.

Back 49

niche market

Front 50

2 views of org. strategy

Back 50

1. conceptual strategy
2. techno. strat.

Front 51

Commerce that involves the use of mobile devices with wireless networks to access internet

Back 51

M-commerce

Front 52

B2C e-comm. BENEFITS for consumer

Back 52

- lower prices
- shopping 24/7
- greater search-ability of prod.
-shorter delivery times for digital prod.
-more sharing of info w/ other consumers
-better customer service

Front 53

B2C limitations for consumer

Back 53

- delay in receiving physical prod. (+shipping charges)
- slow download speeds
- security/privacy issues(phishing)
- inability to touch, see, smell
-unavailability of micropayments for purchases of small cost

Front 54

B2C BENEFITS for business

Back 54

- expansion of marketplace
- cheaper electronic transact.
- greater customer loyalty(thru customization)
- expansion of niche mark. opport.
-direct comm. w/ customers

Front 55

B2C limitations for bus.

Back 55

- higher competition
- prices go down due to compet.
- customer's demand high=>not accept substitues
- customers control flow of info and not companies

Front 56

Which is larger?
B2B
or
B2C

Back 56

B2B

Front 57

This syst. handles the info. flow btwn trading partners

Back 57

Inter-organizational syst. (IOS)

Front 58

2 types of B2B transact.

Back 58

1. spot buying
2. strategic sourcing

Front 59

transaction in which purchases made at market prices from unknown seller

Back 59

spot buying

Front 60

transaction in which prices are set thru negotiation in a long-term relat. w/ company known to buyer

Back 60

strat. sourcing

Front 61

the marketing model in which a company that is a buyer from many companies

Back 61

many-to-one marketing model

Front 62

the marketing model in which a company is a seller to many other companies

Back 62

one-to- many model

Front 63

Web-based private sales channel thru private network to allow the exchange of structured information between two computer applications with a minimum of human involvement

Back 63

electronic data interchange (EDI)

Front 64

web-based private sales channel through protected form of internet to link trading partners while keeping others out

Back 64

Extranet

Front 65

Model in which many companies use an exchange to buy &sell from each other thru spot-buying transactions

Back 65

exchange model

Front 66

Type of exchange in which exchanges meet the needs of single industry

Back 66

vertical exch.

Front 67

type of exchange which deal w/ prod and serv that all companies need

Back 67

horizontal exch.

Front 68

Benefits of EDI

Back 68

- replace paper-based doc.
- save unnecessary recapture of data
- faster data
-fewer errors
- more streamlined bus. process

Front 69

5 steps of traditional procurement method

Back 69

1. purchase order
2. shipment of goods
3. receipt of goods
4. invoice
5. payment

Front 70

which of the following is not an e-commerce benefit for bus.?
a. expansion of marketplace to global prop.
b. more expensive electr. trans
c. greater cust. loyalty thru customized web pages and one-to -one marketing
d. expansion of niche marketing opport.

Back 70

b

Front 71

True/false
an extranet is a semi-private network that enables org. to electronically handle the trading process

Back 71

true

Front 72

a(n)_____ is networked info. syst. used by 2 or more org. to perform a joint bus. function

Back 72

IOS (interorganizational syst.)

Front 73

Buying jeans at gap.com is a ____ e-commerce transaction.
a. b2b
b. b2c
c. c2c
d. c2g

Back 73

b

Front 74

Business partners use a____ for electronic data exchange.
a. wan
b. van
c. lan
d. pan

Back 74

b (Value-added network)

Front 75

1.
The online equivalent of the retail store is a consumer-to-consumer transaction.
A. True
B. False

Back 75

b

Front 76

Google, Yahoo, and MSN are examples of:
A.
portals
B.
search engines
C.
information service
D.
auction sites

Back 76

b

Front 77

Which of the following is NOT recognized as an e-commerce impact on business?
A.
Internet technology
B.
information density
C.
mass customization
D.
ubiquity and accessibility

Back 77

a

Front 78

Which of the following is NOT a strategic sourcing e-commerce business model?
A.
company centric
B.
exchange model
C.
one to one
D.
spot buying

Back 78

d

Front 79

Electronic data interchange (EDI) uses which of the following?
A.
value-added networks
B.
private networks
C.
both A and B
D.
neither A nor B

Back 79

c

Front 80

Infomediary is a known e-commerce business model.
A. True
B. False

Back 80

a

Front 81

Electronic payment of taxes and purchase of a licence is an example of what type of transactions?
A.
C2G
B.
B2C
C.
C2C
D.
B2B

Back 81

a

Front 82

The top ways in which companies currently make money on the web are:
A.
selling goods and services online
B.
earning royalties and access fees
C.
selling subscriptions to your service
D.
displaying advertising and being paid for click-throughs

Back 82

d

Front 83

All search engines use a technology called ______ to crawl the web and catalogue its content.
A.
rankers
B.
optimizers
C.
trawling
D.
spiders

Back 83

d

Front 84

Dell is a company that excels at:
A.
intermediation
B.
mass customization
C.
information density
D.
cooperation

Back 84

b

Front 85

______ is the process of scrambling a message so that it is meaningful only to the person holding the _____ to decipher it.
A.
Packeting; key
B.
Packeting; lock
C.
Encryption; key
D.
Encryption; lock

Back 85

c

Front 86

.
_____ is an e-commerce business model where data on consumers and consumption habits are provided.
A.
Infomediary
B.
Traffic optimization
C.
Informating
D.
Transactional support

Back 86

a

Front 87

An e-commerce business model combines a specific type of _______ with a successful __________ model that produces profits for the website owner.
A.
strategy; e-commerce
B.
website; e-commerce
C.
strategy; revenue
D.
website; revenue

Back 87

c

Front 88

Selling upgrades to a premium subscription service by first offering a free service with more limited capacity or capability is called the:
A.
applet model
B.
freemium model
C.
royalty model
D.
traffic monetizing model

Back 88

b

Front 89

Which of the following is NOT a benefit of universal standards?
A.
higher information density
B.
increased accessibility to the marketplace
C.
lowered entry costs
D.
increased innovation

Back 89

a

Front 90

A description of business-to-consumer (B2C) e-commerce is:
A.
online equivalent of the retail store as well as other services
B.
electronic exchanges between companies
C.
electronic payment of taxes as well as purchase of various types of licences
D.
use of online auctions like eBay and similar other sites

Back 90

a

Front 91

An example of a portal is:
A.
Google
B.
Yahoo!
C.
Dell
D.
Microsoft

Back 91

b

Front 92

The purpose of an information service is to:
A.
sell goods and services
B.
provide a gateway to many other websites
C.
provide news, information, and commentary
D.
make contacts between visitors

Back 92

c

Front 93

The impact of e-commerce technologies on business DOES NOT include which of the following?
A.
universal standards
B.
global reach
C.
ubiquity and accessibility
D.
competitive advantage

Back 93

d

Front 94

Search engines use a technology called _____ to search the Web and catalogue its content.
A.
spiders
B.
meta-tags
C.
reviewers
D.
searchbots

Back 94

a

Front 95

______ is the ability to create custom products or services on-demand.
A.
Personalization
B.
Competitive difference
C.
Mass customization
D.
Optimization

Back 95

c

Front 96

Co-operative websites have changed the competitive environment of businesses by:
A.
reducing buyers power.
B.
reducing supplier power.
C.
increasing rivalry
D.
reduced barriers to entry

Back 96

d

Front 97

Which of the following IS NOT a limitation of e-commerce for businesses?
A.
delay in receiving physical products
B.
increased competition due to global marketplace
C.
ease of comparison between competing products
D.
customers control flow of information instead of companies

Back 97

a

Front 98

A public key encryption system has two keys:
A.
one private and the other public
B.
two private keys
C.
two public keys
D.
none of the above

Back 98

a

Front 99

Spot buying:
A.
involves forming a long-term relationship with another company
B.
is when two companies collaborate to create a trading relationship that is good for both of them
C.
is when a business buys at market value from someone they do not have a relationship with
D.
involves the use of an intermediary

Back 99

c

Front 100

An e-commerce business model where products are shipped directly from the manufacturer to the consumer is called:
A.
traffic monetizing
B.
revenue share
C.
infomediary
D.
transactional

Back 100

d

Front 101

In an exchange model:
A.
companies interact in spot-buying transactions
B.
companies use reverse auctions
C.
companies get together to buy group purchases
D.
two companies collaborate to create a trading relationship that is good for both of them

Back 101

a

Front 102

Benefits of e-commerce for consumers include:
A.
lower prices
B.
shorter delivery times for digital products
C.
improved customer service
D.
all of the above

Back 102

d

Front 103

Which of the following is NOT a characteristic of mobile commerce?
A.
Customers use PCs, PDAs, or mobile telephones to conduct business.
B.
The interaction is done over the Internet.
C.
Transactions are done in real time.
D.
Consumers use wireless networks to use the Internet.

Back 103

a

Front 104

Personalization is:
A.
the ability to create custom products or services on-demand
B.
a marketing message that a business customizes for each potential customer's interests
C.
the information returned from a search engine based on the search parameters
D.
the ability to securely buy products over the Internet.

Back 104

b