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7 Cards in this Set
- Front
- Back
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What is consistency? |
If the minority is consistent this attracts the attention of the majority over time |
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What does commitment mean? |
Augmentation principle-personal sacrifices show commitment and attract attention. |
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What is flexibility? |
Minority more convincing if they accept the same counter arguments |
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What is the process of change? |
- Majority consider minority - Snowball effect -> minority view gathers momentum till it becomes majority |
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Is there any research support for consistency? |
Moscovici's blue-green slides and Wood et Al's Meta-analysis |
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Is there any research support for depth of thought? |
Minority views have a longer effect becuase they are deeply processed |
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How artificial tasks effect minority influence? |
Tasks often trivial so they tell us a little about real-life influence |
