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11 Cards in this Set
- Front
- Back
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A01:Minority Influence |
MI leads to INTERNALISATION as both public and private opinions change. 1)CONSISTENCY If minority is consistent this attracts interest of others as it makes others rethink their own values 2)COMMITMENT Augmentation Principle , the personal sacrifices show commitment and attract attention 3)FLEXIBILITY The minority can be more convincing if they adapt their views to provide counter-arguments 4)SNOWBALL EFFECT Overtime people get 'Converted' and so minority become the majority therefore social change has occurred |
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What is Consistency in MI? |
If minority is consistent this attracts interest of others as it makes others rethink their own values |
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Commitment? |
Augmentation Principle , the personal sacrifices show commitment and attract attention |
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Flexibility? |
The minority can be more convincing if they adapt their views to provide counter-arguments |
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Snowball Effect |
Overtime people get 'Converted' and so minority become the majority therefore social change has occurred |
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A01:Moscovici et al 1969 Blue Green slides Procedure |
Group of 6 Viewed set of 32 blue-green coloured slides with varying intensity They then stated what colour the slides were 3 Conditions 1)Confederates consistently said Green 2)Consistently were INCONSISTENT about colour 3)Control group |
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What 3 conditions did Moscovici have? |
1)Confederates consistently said Green2)Consistently were INCONSISTENT about colour 3)Control group |
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A01:Moscovici Findings |
1)CONSISTENT CONFEDERATE Same wrong answer 8% of trials 32% Same answer at least one trial 2)INCONSISTENT Agreement fell to 1.25% 3)CONTROL Worngly identified 0.25% of time |
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Research evidence demonstrates importancy of Consistency Moscovici at al 1969 |
Found consistent minority opinion had greater effect than inconsistent opinion |
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MI research often involves artificial tasks |
Moscovici task far removed how minorities try to change majority opinion in real life Findings lack external validity as we can not generalise to much more serious situations such as life of death |
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Research supports the involvement of internalisation of MI |
Moscovici varied study by having participants write down answers meaning private response Agreement with minority was greater Shows internalisation took place Members of the majority had been reluctant to admit their conversion publically |
