Conformity And Social Influence

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Humans are defined as '' social animal '' because in every aspect of life they live together, they form groups and improve relations with each other. Interaction with others is a natural result of living in the community. In the process of interaction, community and social impact on the rules of each individual. If people face with a kind of social impact such as pressure groups, most of them demonstrate compliance with changing their behavior, ideas, and decisions in a way that is expected. Someone suit if he chooses an action that a majority support or socially acceptable.
Conformity is a kind of social influence in which individuals change their attitudes and behavior to conform to social norms. There are several factors that affect how
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Culture is a mixed bag. Offers individual closeness, mutual support, a sense of identity, and other advantages; but these advantages come at a price. As with other cultural traits, may appear at first as aspects of personality-expression rather than the behavior of individual uniqueness shared by a larger group.

· Age - younger individuals are more likely to adjust, probably due to lack of experience and status
Another concept related to the suitability of minority influence. Minority influence is the extent to which a small faction of the group maintains different positions on issues affecting the group during decision-making. This influence is mainly dependent on information and consistent adherence to the position, the level of defection from the majority, and the status and confidence of the members of the minority.

Effect of information occurs when people change their behavior in order to correct. In a situation where we are not sure of the correct response, we often look to others who are bettering informed and more knowledgeable and use their excellence as a guide for our own behavior. In the classroom, for example, this may involve agreeing with the assessment of other classmates who you consider to be very intelligent.

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