In order to successfully understand minority influence were interested in finding research that determines how those individuals or minority groups who firmly uphold their own deviant or marginal standpoint can have an impact on the belief systems and behavior patterns of other individuals. Research on minority influence is of recent origin. Most research about social influence in particular, were based and entirely focused on conformity, on the way a group affects individuals and brings about social uniformities (Festinger, 1950).
Two experiments investigated whether minority influence and conformity operate by the same or by different processes. It was predicted that subjects who were simultaneously exposed to a majority and a minority
Two experiments investigated whether minority influence and conformity operate by the same or by different processes. It was predicted that subjects who were simultaneously exposed to a majority and a minority