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6 Cards in this Set
- Front
- Back
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What is minority influence? |
- Powerful force for innovation and social change such as the civil rights movement |
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What are lessons from conformity research? |
Normative social influence can lead to social change by drawing attention to what the majority is doing? |
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What are the lessons from obedience research? |
- Disobedient role models - Gradual commitment is how obedience can lead to change |
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What are the research support? |
Normative social influence valid explaination of social change e.g reducing energy consumption (Nolan et al) |
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Describe how it is only indirectly effective? |
Effects of minority influence are limited becuase they are indirect and appear later (Nemeth) |
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What is a role of deeper processing? |
- Majority views that are processed more deeply than minority views, challenging central feature of minority influence |
