In this advertisement, there are three cows holding signs that make up the words “Eat Mor Chikin.” which represents Chick-fil-A’s motto. Today on highways and popular areas it can be found on many billboards around the country and even on water towers. While using a humor appeal, this advertisement has successfully been used to persuade potential customers to stop eating beef and go eat Chick-fil-A. These cows became the face for Chick-fil-A and are featured on many Chick-fil-A advertisements across the country. This kid friendly ad appeals to customers by using a sense of humor in the way they misspelled the words and used the cows to sneakily persuade their audience to eat more chicken. Chick-fil-A uses the cows as there mascot and even sometimes has their employees dress up as cows to entertain children. The company also sells cow merchandise on the website. The advertisement makes customers feel like this is an entertaining and welcoming environment to bring their kids in a fun and creative
In this advertisement, there are three cows holding signs that make up the words “Eat Mor Chikin.” which represents Chick-fil-A’s motto. Today on highways and popular areas it can be found on many billboards around the country and even on water towers. While using a humor appeal, this advertisement has successfully been used to persuade potential customers to stop eating beef and go eat Chick-fil-A. These cows became the face for Chick-fil-A and are featured on many Chick-fil-A advertisements across the country. This kid friendly ad appeals to customers by using a sense of humor in the way they misspelled the words and used the cows to sneakily persuade their audience to eat more chicken. Chick-fil-A uses the cows as there mascot and even sometimes has their employees dress up as cows to entertain children. The company also sells cow merchandise on the website. The advertisement makes customers feel like this is an entertaining and welcoming environment to bring their kids in a fun and creative