The Starbucks Company: A Balance between Productivity and Social Integrity

1145 Words 5 Pages
Name of Company:
• The name of my company is Starbucks.

Company History:

• Starbucks Coffee Company was founded in 1971. Starbucks Corporation was formed in 1985.
• Its first location was in Seattle’s Pike Place Market. Today there are more than 19,000 retail stores in over 60 countries.
• Starbucks Coffee Company was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker.
• The purpose of Starbucks is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (Starbucks, 2014). Starbucks Company has a great balance between productivity and social integrity.

Product:

• In addition to quality coffee, Starbucks features a variety of hand-crafted beverages, teas, waters, pastries, sandwiches and salads.
…show more content…
Environmental Analysis of Starbucks
1) Competitive Forces:
Starbucks’ close competitors include other specialty coffee shops, doughnuts shops and restaurants. Starbucks’ two competitors, Dunkin Donuts and Krispy Kreme have used aggressive price cutting for their drinks. Unlike its two competitors, Starbucks portrays its coffee as a luxury, and its prices accordingly. The treat of new competitors continues to force Starbucks to establish strategies and implement new products. Starbucks continues to be focused on expanding its services, improving efficiency of the operations an increasing the customer cycle while providing exceptional services and quality products. Starbucks is set aside from competitors because they fulfill the target market needs better than their competitors.
2) Economic Forces:
Starbuck stores are no different from any other store in that the business success is geared to being able to provide total customer satisfaction. One way that Starbucks satisfies its customers is to offer a changing selection of products as they become available since customers appear to be demanding something new. Starbucks differentiated goods and services satisfy the needs of the customers through a sustainable competitive advantage.
3) Technological Forces:
Technology can revolutionize how organizations do business. Technological changes assist in improvements to our existing products and create new products by making

Related Documents