In order to sell a product over the internet, a place for consumers to find and purchase the product is needed. A website that can funnel users to finding and buying a product is ideal. According to CIO.com “The fastest way to lose a potential customer? Make it difficult for her to find what she’s looking for” (Schiff, 2016). Knowledge of a well-run website is the difference between attracting a customer and losing one. If a website is hard to navigate a customer will not be able to get to the product and most likely will leave the
In order to sell a product over the internet, a place for consumers to find and purchase the product is needed. A website that can funnel users to finding and buying a product is ideal. According to CIO.com “The fastest way to lose a potential customer? Make it difficult for her to find what she’s looking for” (Schiff, 2016). Knowledge of a well-run website is the difference between attracting a customer and losing one. If a website is hard to navigate a customer will not be able to get to the product and most likely will leave the