Turner Sports New Media Essay

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According to the Interactive Session on Turner Broadcasting and e-commerce on pages 381-382 of textbook, Information systems in global business today. Management Information Systems (11th ed.), the study reviews Turner Sports New Media, which is the sports division of Turner Media and Turner Broadcasting System, TBS. This paper will discuss the unique features of e-commerce, how the Web enhances the TV business and adds value, why NASCAR TrackPass is a good example of Turner Sports New Media’s value to sports league sites, and why Turner Sports New Media will continue to grow. (Laudon and Laudon)
We begin with exploring the unique features of e-commerce technology illustrated in this case. E-Commerce technology refers to the use of Internet and the Web to transact business. Turner Sports New Media has established itself as an innovator through its ability to combine TV and the Web more …show more content…
(Laudon and Laudon) is far from finished, Turner talked about their next target, being Major League Soccer. As of February 27, 2017, there was an article that came out in WorldSoccerTalk.com headlined, Turner Sports’ acquisition of Champions League rights is massive development for soccer. A noteworthy quote in the article: “Turner Sports -had won the English-language rights to broadcast the UEFA Champions League in the United States from August 2018 until June 2021. FOX Sports, the current rights holder, will continue to broadcast the competition for the remainder of this season and next.” (Krishmaier) This announcement evidences that clearly, Turner Sports is continuing to

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