Essay on Sports Culture in New Zealand: Rugby

805 Words 4 Pages
Sports Culture in New Zealand Perspective

Sport Culture rugby, in particular plays a major role in the creation of New Zealand’s national identity over the past 140 years. New Zealand is identifiable with its strong ties to Rugby on an international scale. Introduced as contact sport by European men it grew, Rugby Union Clubs began to emerge in cities and towns all over the nation. Sport culture allowed pakeha and Maori to unite, as previously the solidarity of New Zealand culture dwindled beneath the Maori Land Wars of the 19th century. Rugby football acts as an example of Pakeha and Maoris common ground in the Rugby field. The unification of society in a regular space and time Sport has solidified nations. But in recent years it has
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The modern field of sport has changed from the traditional thought of a game, to a serious and definite form of popular culture that is anchored in the media from birth to retirement as a concept of unification and pride and in society. Capitalists in the globalized world associate athletes with products aimed at the wide range of consumers who adhere with sports culture. Sporting now plays a role in the Medias portrayal of hegemony and masculinity, the ideology of a kiwi bloke, alcoholism, local beer companies within its all male preserves. As Law, Campbell and Shick (1999, p.14) states: that in New Zealand sports culture “The 'typical Kiwi Bloke” is passionate about rugby...(and) drinks large quantities of beer.” illustrating the ideologies of a sporting nation that is characterised by Violence, Media representations, National identity and alcoholism.

Rugby, alcohol (beer in particular), and hegemonic masculinity has become negative part of in New Zealand culture, due to the conditioning provided through mass media consumption. Masculinity, an evitable factor of sports culture is embraced by the capitalist class and the media in to portray ideologies of the male figure, furthering the construction of hegemony in New Zealand’s incredibly competitive state. Mass media influences also create expectations of New Zealand’s

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