Small Business Case Study Essay

2234 Words 9 Pages
Enterprise & Entrepreneuralism

Bridgetown Newsagents - A Small Business Case Study


Dillons newsagents is a late closing local shop with a 'Mini-Mart' service. The
'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis.

Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh sandwiches, confectionery, videos, cigarettes and alcohol etc..

The newsagents is located in Stratford upon Avon, on the Birmingham road, approximately half a mile from the town centre and situated within a very residential area. Tesco's are the immediate traders to the newsagents.

Nine years ago,
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Recognition within the local community and attraction of regular customers resulted from this and thus so did a modest, small shop turnover.

Management Styles:

The style of management was very individualistic; only Mr Pettifer's wife,
Fatima was employed initially in running the shop (issues in employing family friends and relatives are recapitulated later). Because of this, only limited professional management skills were required.

Market Research:

This was initially achieved by close relationships with the regular local customers, providing key information to a number of customer needs, although no formal research was carried out.

Systems and Controls:

Due to Dillons' requirements, the accountancy was in advance of a role model stage-1 business, providing efficient systems and controls for Dillons' auditing.
All secondary audits were made into a fully computerised relational-database system. Sources of finance:

A great boost for the business was the initial investment by Dillons, this was followed by continued investments by the silent partner, Mr Devis, to enable increased expansion of the store.

Major Investments:

At this stage, no further investments were made due to the limited product range and turnover within the shop. Major investment here was therefore not justified.


The product range was initially limited due to floor space, and the occupying range purchased,

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