Sears Holding Corp Essay
Kmart and Sears have been part of the retail industry of America for the last two centuries, and as of November, 2004, they will be continuing due to their merger as Sears Holding Corp. This paper will first look at the history of the two companies to see how they started and what each company set out to achieve. This section will also include why the two companies failed. Secondly, a SWOT analysis will be performed on the new company, Sears Holding Corp, to try to identify where it stands in the present. Finally, a hypothesis of how the new company is likely to be accepted by consumers and whether it is likely to succeed will be discussed.
Kmart History S.S. Kresge Co., the predecessor of Kmart, was …show more content…
But the new company has not been as successful as hoped. In recent years the company has made small changes but it has not been enough to sustain itself in the competitive industry. It lacks a good information technology infrastructure and as such has not been able to enhance its supply chain as technology has improved. It has also been unable to effectively use its size to take advantage of economies of scale and effective working relationships with its suppliers. Kmart is at the bottom of the discount retailers and needs a major revamp to get back to the successful company it had been.
Sears History Sears saw its beginnings back in 1886, when Richard Sears began R.W. Sears Watch Company in Minneapolis, MN. Sears hired a watch repairman in 1887, by the name of Alvah Roebuck. That same year the company name changed to Sears, Roebuck and