Kenmore Appliances

Based on this Mission Statement Sears provides customers with a great social customer shopping experience. Sears is the initiator of introducing open concept stores such as Sears Grand stores, which carry diverse merchandise it has to offer. It has the objective of regaining the maximum market share, which was lost to other department and branded stores. Added to this the problems of Cash flow. The major branded products that the Sears sell are of Kenmore and Craftsmen. (Searsholdings.com, 2014) Macys, Nordstrom Wal-Mart and Target are considered as the most significant competitors to sears, with their new stores and modern marketing they are giving a tough competition to Sears. Due to a massive size sears has the best and biggest partners in the corporate world and it continues to exert its influence in bargaining with suppliers. Sears itself is part of Sears Holding Corporation and is considered a sister company to Kmart, LANDS’END and Parts Direct to name a few. Sears is now flourishing under the leadership of its CEO Edward…

closing, Sears Holdings still has an expanse of physical locations, including both Sears stores and Kmart stores. Both divisions of Sears Holdings offer online shopping. Sears who began as a catalog business still offers a printed catalog. Sears Holdings markets a large variety of products at both Kmart and Sears. The expansive variety of products makes it difficult to determine the target market. In the early days of Sears, when it was a catalog business, their target market was adult, female,…

By consolidating properties and closing underperforming stores, more funds can be directed into remodeling their current locations and bringing in new merchandise contracts. Targeting the adult female homeowner might have been productive in times gone but with Sears leading brand names consisting of Diehard, Craftsmen and Kenmore, it’s time to make the advertising reach an extended target market. The “Come See the Softer Side of Sears” market was not successful proving that most consumers don’t…

price declined from $68.21 on 9th Aug 2010 to $21.55 on 31th July 2015 while all of its industry peers have experienced significant growth. Following chart depicts the stock performance against its industry peers. Of the peers compared Macy’s gained almost 255% and Costco gained 145%. Wal-Mart also gained 38% growth. Sears on the other had is the only company that experienced negative growth due to its decreasing revenue. Sears lost 68% of its stock value in the last five years. Appendix 6…

Sears has been known for over 100 years ever since Richard Sears started selling watches at his station in Minnesota. Sears is an iconic brand who over the years develop royal customers with some of their major brands like Craftsman and Kenmore. Sears has made good investments and some investments that have not paid off so well. In 2004 Sears made one of the best deals that it could have made by purchasing Kmart after it went bankrupt. When the merger took place, Lambert rebranded Sears as Sears…

This memo is a communication strategy for Mr. Arthur Martinez, Chief Executive Office at Sears, Roebuck Company a plan of action dealing with the collection scandal. I Nekitta Cannon Vice President of Communication have been asked by the company to provide advice on the issue being addressed. Sears Roebuck Company known to many as Sears is an American department store chain founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 1800s. Richard Sears published an 80-page mail-order…

Abstract Whirlpool Corporation began in the early 1900’s as a company motivated to produce washers with a wringer attachment. The innovation soon caught the attention of identical industries, driving the company to borrow funds to expand and increase production. However, in the midst of the Great Depression, the company was faced with inadequate sales to pay back the money borrowed from Sears. Although with a workable agreement and a stock exchange, the loan was forgiven. Soon, both companies…

While professional HVAC service technicians know that Emmaus, PA homeowners should have their AC ducts cleaned every two to three years, most of our friends, neighbors and area customers never give their ductwork a second thought until a problem shows up. So, how do you know when to schedule inspection and cleaning? Burkholder's Heating and Air Conditioning Customer Service team offers these four signs it is time to make that call. 1. What's that smell? Do you have an unpleasant smell…

As summer reaches its peak, many Australians are firing up the barbecue more than ever so they can escape from the heat of their kitchen. However, as a newbie barbecuer, you may be unaware that some of your actions are damaging your plumbing. It is time to become more knowledgeable on which barbecue foods could be causing issues so you can mend your ways before you need to add the expense of a plumber visit to your summertime spending. Which Two Barbecue Foods Damage Food Disposal Units? Some…

Over the past recent years, the advancement of technology has led to incredible innovations, many of which being related to the development and use of the smartphone. Whether it be an iOS or Android device, the smartphone is capable of executing incredible functions. A popular necessity of the use of smartphones are the applications that can be downloaded and/or bought through app stores, respective to each device. There are millions of apps, with categories ranging from business and…