Needs: Hedonic versus Utilitarian Essay
Shelter, a biogenic need, often comes with other needs. Yes, some consumers rent apartments, but others rent or own homes. One utilitarian need when you rent or own a home is a lawnmower. A lawnmower is a product which consumers will purchase when they have a need to maintain a property. There are many lawnmowers in the market, which range from gas, electric, and manual power. When purchasing a lawnmower, the consumer is going to determine what features are necessary to satisfy their utilitarian need. Every consumer is going to have a different feature requirement list when they are shopping for a lawnmower. Some will require a gas lawnmower, others will require a unit which has a specific size deck. The need is determined by the consumer’s desire to get the job done in a certain manner. For example, one consumer could have a small back yard, which would encourage the consumer to purchase an electric lawnmower. Whereas someone with a larger yard would find an electric lawnmower a potential problem because the battery would not last long enough to mow the lawn. Instead, the consumer with the larger yard would be interested in a riding lawnmower with a larger deck.
When searching for lawnmower brands, I