James Hamblin, the author of “Buy Experiences, Not Things,” states that happiness, anticipation, and experiential purchase are why people are buying experience. One of the key aspects Hamblin discusses is happiness. “Happiness is in the content of moment-to-moment experiences. Nothing material is intrinsically valuable, except in whatever promise of happiness it carries.” This quotes explains that people want to buy experiences not material objects because it doesn’t bring the same happiness or satisfaction. Equally important as happiness is anticipation. “Essentially, when you can’t live in a moment, they say, it’s best to live in anticipation of an experience.” This quote helps to explain that the anticipation will build up until an experience
