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Age is an important factor to consider when looking at who online retailers are affecting the most. According to a study conducted by Experian Simmons, 25 to 54 year olds make up about 66% of online shoppers while those who are 65 and older make up about 10% (Li). This is not particularly surprising, as older consumers might not know how to access or have limited access to the Internet. The majority of older consumers still prefer the traditional means of shopping, going to stores and physically being able to touch and see the product they want to purchase instead of doing it through a web interface. Income is another factor to consider when looking at the demographics of different online shoppers. About 57% of online shoppers have an annual income above $50,000 and 78% of shoppers have a university education level (Li). This shows that more than half of online shoppers have an annual income above average, meaning that the majority of shoppers have the means to leisurely shop
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Digital shopping has allowed users more accessibility, flexibility and convenience to shop on the web. Consumers can now easily compare prices on the web across various online stores as well as reading product reviews written by other consumers and being able to shop from the comfort of their own home. Transactions and deliveries are now easier than ever, consumers can easily track their product and see how long it will take for their package to arrive, there are efficient return and exchange shipment policies as well as a variety of different paying methods like Interac, PayPal and credit cards. With the rise of tablets and smart phones many brands and retailers are starting to release their own apps, which will allow consumers to browse and shop on the go. This will further attract more consumers to turn to digital shopping and away from the traditional means of shopping in stores. As technology starts to advance even more it will bring more pressure for retailers to adapt to this advancement and change how they conduct business. This change in our shopping habits will bring even more implications on bricks and mortar retailers and many are suggesting that we will start to see the death of shopping malls across the country. However many people are still holding onto the idea of traditional means of shopping. It has been said that
Digital shopping has allowed users more accessibility, flexibility and convenience to shop on the web. Consumers can now easily compare prices on the web across various online stores as well as reading product reviews written by other consumers and being able to shop from the comfort of their own home. Transactions and deliveries are now easier than ever, consumers can easily track their product and see how long it will take for their package to arrive, there are efficient return and exchange shipment policies as well as a variety of different paying methods like Interac, PayPal and credit cards. With the rise of tablets and smart phones many brands and retailers are starting to release their own apps, which will allow consumers to browse and shop on the go. This will further attract more consumers to turn to digital shopping and away from the traditional means of shopping in stores. As technology starts to advance even more it will bring more pressure for retailers to adapt to this advancement and change how they conduct business. This change in our shopping habits will bring even more implications on bricks and mortar retailers and many are suggesting that we will start to see the death of shopping malls across the country. However many people are still holding onto the idea of traditional means of shopping. It has been said that