Discussion
Limitations
Even though the survey was designed to minimize any biases and errors, some limitations are inevitable. Firstly, the survey was subject to a limited scope, as the group members were only able to ask respondents in their social circle. For this reason, it was difficult to gain respondents within a wide age demographic. In turn, this limitation could have resulted in reliability issues, as it is unclear whether the respondents closely reflect the population of interest as it was done anonymously.
Self-selection bias also poses limitations in the survey results. Self-selection bias relates to the respondent’s desire to answer survey questions because they feel strongly about a subject, which means they will be more likely to answer. This would mean that the respondents' answers are skewed to be more favourable, which would not closely reflect the actual population of interest.
Lastly, another limitation includes the fixed-alternative questions provided in the survey. While this makes it more efficient to compare the answers and interpret the results, the researchers may be unaware of all potential responses. Additionally, the respondents may not be able to express their true thoughts and opinions on certain subject matters.
Recommendations
Based on the qualitative analysis performed to …show more content…
These improvements are a step in the right direction for Macy’s to grow and compete in the brick and mortar retail industry. Not only will this enhance Macy’s stores, but it will also bring in a new demographic of consumers, more specifically the younger generation who have shown to be interested in technology in stores based on our data gathered in our survey. We believe this will help Macy’s in their current situation and bring them back on the map of department
Limitations
Even though the survey was designed to minimize any biases and errors, some limitations are inevitable. Firstly, the survey was subject to a limited scope, as the group members were only able to ask respondents in their social circle. For this reason, it was difficult to gain respondents within a wide age demographic. In turn, this limitation could have resulted in reliability issues, as it is unclear whether the respondents closely reflect the population of interest as it was done anonymously.
Self-selection bias also poses limitations in the survey results. Self-selection bias relates to the respondent’s desire to answer survey questions because they feel strongly about a subject, which means they will be more likely to answer. This would mean that the respondents' answers are skewed to be more favourable, which would not closely reflect the actual population of interest.
Lastly, another limitation includes the fixed-alternative questions provided in the survey. While this makes it more efficient to compare the answers and interpret the results, the researchers may be unaware of all potential responses. Additionally, the respondents may not be able to express their true thoughts and opinions on certain subject matters.
Recommendations
Based on the qualitative analysis performed to …show more content…
These improvements are a step in the right direction for Macy’s to grow and compete in the brick and mortar retail industry. Not only will this enhance Macy’s stores, but it will also bring in a new demographic of consumers, more specifically the younger generation who have shown to be interested in technology in stores based on our data gathered in our survey. We believe this will help Macy’s in their current situation and bring them back on the map of department