David Beckham Advertisements Essay
It is quite clear in the advertisement that David Beckham is authoritatively gazing into the camera lens, and hence, directly at the reader. This pose asserts that …show more content…
Based on Maslow's hierarchy, it also suggests that the advertisement is aimed at people of at least the middle class. The underlying assumption of the previous statement is that those who do not have to worry about food, shelter, transportation and have already assured themselves of a safe life with retirement funds, alarm systems, and are accepted in some part of life, can focus on self-esteem and self-actualization. These people will dress nice to attract praise because it makes them feel better about themselves, and this is where Beckham's fragrance is found, along with items such as fitness equipment, expensive clothes and cars, and luxury cosmetics. People who are focused on the more basic needs, for example, are not concerned with smelling and dressing nice to impress others, reinforcing the assertion that Beckham's fragrance is aimed at those whom have an at least average salary. Maslow stated in his 1943 essay, "Thus man is a perpetually wanting animal" (Maslow 388). Once one is satisfied without being hungry and in danger, one moves to the next needs, the esteem needs, and this is where Beckham's fragrance fits.
The placement of the product also presents an