Amazon - A Company Analysis Essay

1443 Words 6 Pages
Historical Perspective
Jeffrey Bezos, the founder and current CEO of, initially started the company as an online bookstore in 1994. Within several months, Amazon spread its operation to all 50 states and abroad. Presently, customers from over 45 countries buy at Amazon. Over a short period of time, the company expanded sales to electronics, video games, software, CDs, DVDs, MP3 downloads, food, furniture, apparel, jewelry, and toys. Today, the company even produces its own products such as the Kindle series. Also, is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share.
Key Success Factors and
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Therefore, the key factors that have made successful in the past were cost leadership strategy, economies of scale, international expansion and strategic acquisitions, as well as superior quality of products and services, and efficient logistics and distribution (Mirov, 2005; Chaffey, 2012).
Current Issues that the Management Faces
Issues that the management faces today and has to make decisions about are: (a) discontinuing direct sales and selling through third party providers; (b) maintaining a high level of adaptability to changing conditions via introducing EC 2 software, improving Amazon Prime features and developing additional features of cloud computing and cloud storage to enhance ease and convenience of Amazon web services and increase the customer traffic through the company’s website for promoting repeat purchases; (c) as well as entering Smartphone and tablet markets on a larger scale. Solutions to problems that senior management faces will aim at strengthening the company’s competitive advantage through enhancing its capabilities and customers’ satisfaction (Eule, 2013; Tsuruoka, 2014).
Evaluation of Strategic Managers
Jeffery “Jeff” Bezos (born January 12, 1964) is an American investor and technology and the Internet entrepreneur. As the founder and CEO of he played a vital role in the development and growth of e-commerce. Under his management, became the largest online retailer in the world. Bezos’ forte is a

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