SWOT Analysis Zara is a highly popular, high-end brand spread throughout the world, being synonymous with class and money. However, every company has positive and negative attributes of strengths, weaknesses, opportunities, and threats, of SWOT.
Zara’s strengths are: its fast delivery of trends into the market, its affordable products, its efficient distribution channels, its strong online presence, and their low cost supply management chain.
Strengths:
o It is a globally recognized brand and has attained the status of a fashion symbol. The name Zara reflects quality and reliability among the rich. It has more than 2000 stores all over the globe. o Its expansion is not just limited to only manufacturing the products. All the other responsibilities …show more content…
So in other words, it adapts its product according to the country that it is in.
Weaknesses:
o Zara is not a highly advertised brand like many other famous clothes or linings brands. o Being a brand of European origin, Spanish to be specific, its products are mostly Euro-centric. Other markets do not get the full range of products or there are no products that are modified according to the country in which they are selling. They are designed only after western clothes. The market is also not as spread out in other places as in Europe and other western regions.
Opportunities:
o Zara sells in 88 countries to this day. But as fashion consciousness is on the rise globally, it still has many countries’ markets to explore. Due to globalization, modern western clothes are gaining more and more popularity, be it any part of the world. o Another way to expand its market is online marketing. Zara, like a few other high-end brands, have tried to keep the tradition of big showrooms and showroom shopping alive. Even if they have online portals, they are hardly active about it, while most of the firms are flourishing only through online marketing. Zara can do the same without having to stop being a store as …show more content…
The trend of today will not last even a month in the same place. Though trends get revived, they take decades to do that. And there are quite a few highly potential competitors for Zara in the market like GAP, H&M, Marks and Spencer’s, Mango, etc. All of them have huge market shares and very popular clothing lines as well as accessory collections. Some of them even manufacture skin care products. Zara has to innovate and expand every now and then to retain its popularity and attract more customers. o High-end brands always face the risk of duplication. Duplicates are cheaper, lower qualities, and fake versions of the real things. They are sold using the name of the brand to attract people who cannot afford the originals. These duplicates are one of the biggest threats because they steal the market of the originals. There are ways to curb these activities by introducing brand marks to prove originality and spreading awareness about the measures taken. o If the brand works towards crossing these hurdles and working on the positives consistently, Zara can be the number one brand in the
Zara’s strengths are: its fast delivery of trends into the market, its affordable products, its efficient distribution channels, its strong online presence, and their low cost supply management chain.
Strengths:
o It is a globally recognized brand and has attained the status of a fashion symbol. The name Zara reflects quality and reliability among the rich. It has more than 2000 stores all over the globe. o Its expansion is not just limited to only manufacturing the products. All the other responsibilities …show more content…
So in other words, it adapts its product according to the country that it is in.
Weaknesses:
o Zara is not a highly advertised brand like many other famous clothes or linings brands. o Being a brand of European origin, Spanish to be specific, its products are mostly Euro-centric. Other markets do not get the full range of products or there are no products that are modified according to the country in which they are selling. They are designed only after western clothes. The market is also not as spread out in other places as in Europe and other western regions.
Opportunities:
o Zara sells in 88 countries to this day. But as fashion consciousness is on the rise globally, it still has many countries’ markets to explore. Due to globalization, modern western clothes are gaining more and more popularity, be it any part of the world. o Another way to expand its market is online marketing. Zara, like a few other high-end brands, have tried to keep the tradition of big showrooms and showroom shopping alive. Even if they have online portals, they are hardly active about it, while most of the firms are flourishing only through online marketing. Zara can do the same without having to stop being a store as …show more content…
The trend of today will not last even a month in the same place. Though trends get revived, they take decades to do that. And there are quite a few highly potential competitors for Zara in the market like GAP, H&M, Marks and Spencer’s, Mango, etc. All of them have huge market shares and very popular clothing lines as well as accessory collections. Some of them even manufacture skin care products. Zara has to innovate and expand every now and then to retain its popularity and attract more customers. o High-end brands always face the risk of duplication. Duplicates are cheaper, lower qualities, and fake versions of the real things. They are sold using the name of the brand to attract people who cannot afford the originals. These duplicates are one of the biggest threats because they steal the market of the originals. There are ways to curb these activities by introducing brand marks to prove originality and spreading awareness about the measures taken. o If the brand works towards crossing these hurdles and working on the positives consistently, Zara can be the number one brand in the