Essay about Zappos Case Analysis
Zappos’ Case Analysis
1. What are Zappos’ core competencies and sources of competitive advantage? How sustainable are they? What role does corporate culture play in these questions?
I identified quite a few core competencies within Zappos that allow them to distinguish themselves from their competitors. First off, they have a very unique return policy, such that they allow the customer 365 days to return the product, in addition to paying for the customer to ship the item back to them. They also have a much faster web interface, as well as extensive online product information. Adding to the technical side of things, Zappos’ also has trained call center operators, and the ability to …show more content…
3. How would you expect the environment of more cost conscious consumer to affect Zappos’ business? What can Zappos’ do to maintain sales in such an environment? The environment of a more cost conscious consumer will certainly affect Zappos’ business. Zappos wants to avoid being known as a discount website, but at the same time, they must make sure their prices are not higher than any of their competitors. Customers in today’s economy will search many sites for the same product to see where they can get it a few dollars cheaper. If they could develop a software